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Marketing & MediaRetail media: Agentic AI commerce arrives, estimated value of $136bn in 2025
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Television white spaces (TVWS) is seen as the next frontier when it comes to broadband, and Microsoft is one of the companies on the African continent making use of the gaps in between traditional terrestrial channels, launching a number of TVWS initiatives across the continent as part of its 4Afrika campaign.
Also see: Africa: Spectra Wireless, Microsoft 4afrika Launch Commercial TV White Spaces Services in Africa.