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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)

Nicaraguan journalist Carlos Fernando Chamorro awarded Wan-Ifra's Golden Pen of Freedom

31 May 2024

Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category

SA's Food For Mzansi Group wins Wan-Ifra 2024 Digital Media Awards Podcast category

28 May 2024

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

Full D&AD shortlist revealed

21 May 2024

The 62nd annual D&AD Awards’ first shortlist has been announced

D&AD Awards announce first shortlist

21 May 2024

Source: © Witness Media Lab Many people have been targeted by deep fakes

WPP CEO Mark Read targeted by deep fake AI scam

15 May 2024

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

The power of African creativity: Our time is now!

The power of African creativity: Our time is now!

Raymond Langa 24 Apr 2024

West Africa’s fashion designers are world leaders when it comes to producing sustainable clothes

West Africa’s fashion designers are world leaders when it comes to producing sustainable clothes

Adwoa Owusuaa Bobie 17 Apr 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Source: © Multichoice DStv, the satellite service of MultiChoice, has experienced its first downturn in its most dynamic market, South Africa

Subscriber downturn leads to questions on MultiChoice's sustained success

18 Jan 2024

Democratising access to luxury goods on the African continent

Democratising access to luxury goods on the African continent

9 Jan 2024

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

DY/DX 27 Nov 2023

Donna de Varona will be receiving the award. Source: Supplied.

Donna de Varona to receive Lifetime Achievement Award from NYF TV & Film Awards

22 Nov 2023

Caché McClay has filled the coveted position. Source: USA Today.

Caché McClay is the official Beyoncé reporter for Gannet

Karabo Ledwaba 16 Nov 2023

Tradeway Promotions welcomes creative giant, David Tshabalala, as head of design

Tradeway Promotions welcomes creative giant, David Tshabalala, as head of design

Tradeway 15 Nov 2023

James Hewes is now CEO at PRCA. Source: FIPP.

James Hewes departs FIPP and joins PRCA as CEO

27 Oct 2023

Isaac Akanni, customer growth manager for Africa at Infobip Nigeria

A guide to mastering customer touchpoints for retail success

Isaac Akanni 13 Oct 2023

Bob van Dijk steps down as CEO of Naspers and Prosus, Ervin Tu named successor

Tannur Anders 18 Sep 2023

Source:

Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

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Iraqi man arrested for broadcasting pornography on major advertising screen

22 Aug 2023

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Digital advertising group Aleph launches payment unit

18 Aug 2023

Banks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand

Kantar 16 Aug 2023

Challengers to Watch 2023: Mejuri

Challengers to Watch 2023: Mejuri

Jenna Dougherty, eatbigfish 31 Jul 2023

The panel was revealed in Taiwan. Source: Supplied.

Wan-Ifra launches expert panel to guide the news industry

30 Jun 2023

Manuel Bordé is Jury President. Source: Supplied.

NYF Advertising Awards announces inaugural Creative Commerce Category Jury

29 Jun 2023

Client training addresses skills gaps and can even help build new business units

Client training addresses skills gaps and can even help build new business units

Incubeta 27 Jun 2023

Source:

Epica Awards introduces AI juror to enhance judging

23 Jun 2023