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Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands 
Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

(c) Karol Kozlowski -
Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Multinationals seek local presence in Africa
Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry
Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

  6 Sep 2017

elwynn ©
#Pamro2017: How the affluent engage with international media brands

  30 Aug 2017

Wavebreak Media Ltd. © –
#Pamro2017: Rethinking TV audience measurement in Africa

  30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

  29 Aug 2017

Kui Kariuki
#Pamro2017: The challenges in changing media consumption habits

  28 Aug 2017

Children gathered in Niger. Credit: BBC.
How will Africa cope with its rising population challenges?

16 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls
Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

  27 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

  25 Jul 2017

Data/ © rawpixel via
African data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

Ipsos  22 May 2017

Centres of excellence transform Africa
Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.
Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital
Consumer insights agency raises seed capital

16 Feb 2017

Image by 123RF
Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

ECA Monthly stats report
ECA launches monthly Africa economic and social data

6 Sep 2016

AIMS students
Research funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey
Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).
Investment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team
GeoPoll appoints head of Africa sales team

7 Jul 2016

Harmonising media research across Africa
Harmonising media research across Africa

  27 Jun 2016

Image by 123RF
Youth employment trends in East Africa

21 Jun 2016

Image by 123RF
Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

  9 Jun 2016

First Pan-African OOH measurement product
First Pan-African OOH measurement product

2 Jun 2016

Image by 123RF
Audience measurement extended into Africa

30 May 2016

Show more

More news

Multinationals seek local presence in Africa
Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry
Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

  6 Sep 2017

elwynn ©
#Pamro2017: How the affluent engage with international media brands

  30 Aug 2017

Wavebreak Media Ltd. © –
#Pamro2017: Rethinking TV audience measurement in Africa

  30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

  29 Aug 2017

Kui Kariuki
#Pamro2017: The challenges in changing media consumption habits

  28 Aug 2017

Children gathered in Niger. Credit: BBC.
How will Africa cope with its rising population challenges?

16 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls
Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

  27 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

  25 Jul 2017

Data/ © rawpixel via
African data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

  22 May 2017

Centres of excellence transform Africa
Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.
Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital
Consumer insights agency raises seed capital

16 Feb 2017

Image by 123RF
Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

ECA Monthly stats report
ECA launches monthly Africa economic and social data

6 Sep 2016

AIMS students
Research funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey
Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).
Investment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team
GeoPoll appoints head of Africa sales team

7 Jul 2016

Harmonising media research across Africa
Harmonising media research across Africa

  27 Jun 2016

Image by 123RF
Youth employment trends in East Africa

21 Jun 2016

Image by 123RF
Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

  9 Jun 2016

First Pan-African OOH measurement product
First Pan-African OOH measurement product

2 Jun 2016

Image by 123RF
Audience measurement extended into Africa

30 May 2016

Image by 123RF
Why it's time African researchers stopped working in silos

  26 May 2016

Scoring in online publishing in Africa
Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution
BrandsEye launches 360 media monitoring solution

22 May 2016

Data safari: Mapping emerging Africa's analytics
Data safari: Mapping emerging Africa's analytics

28 Dec 2015

GIBA announces partnership with GeoPoll and Kantar Media
GIBA announces partnership with GeoPoll and Kantar Media

27 Nov 2015

African markets emerge on global retail development index
African markets emerge on global retail development index

3 Jun 2015

The mobile revolution in Africa
The mobile revolution in Africa

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

  28 Mar 2015

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

  12 Feb 2015

How does Ghana see South Africa?
How does Ghana see South Africa?

  14 Nov 2014

[MRMW] Adapt or die - spotlight on mobile market research
[MRMW] Adapt or die - spotlight on mobile market research

  7 Nov 2014

Show more

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