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Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global BrandsKantar

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

More news

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

Data safari: Mapping emerging Africa's analytics

Data safari: Mapping emerging Africa's analytics

28 Dec 2015

GIBA announces partnership with GeoPoll and Kantar Media

GIBA announces partnership with GeoPoll and Kantar Media

27 Nov 2015

African markets emerge on global retail development index

African markets emerge on global retail development index

3 Jun 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

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