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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

2 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Adeola Tejumola, Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes

Euromonitor identifies 6 cannabis consumer archetypes

21 Apr 2021

Consumers spent $900bn more at online retailers globally in 2020

14 Apr 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

2020 digital holiday sales climb to $1.1tn globally - Salesforce

13 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

15 Oct 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Gustavo via Pexels

Global consumers ease back into in-store shopping - report

4 Sep 2020

Image by from .

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike 4 Sep 2020

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Image source: .

How digital research is best positioned to understand African consumers

23 Jul 2020

Image credit: Retha Ferguson from Pexels

Covid-19 impact on consumption patterns in Africa's key markets

23 Jul 2020

Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

Roman Magis 15 Jul 2020

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Photo by rupixen.com on .

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Consumer markets under pressure in 2020

Consumer markets under pressure in 2020

Camilla Butler 5 Jun 2020

Not ready...? Get set, go! An Africa recovery playbook

Not ready...? Get set, go! An Africa recovery playbook

Ndeye Diagne, Kantar 2 Jun 2020

Brian Wieser, global president, Business Intelligence, WPP.

The impact of Covid-19 on global advertising investment [report]

28 May 2020

Covid-19 driving fundamental shifts in Africa's consumers

Covid-19 driving fundamental shifts in Africa's consumers

27 May 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

Photo by Infralist on .

A moment of reckoning for business

Jordan Rittenberry 21 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

7 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

Kantar 4 May 2020

Image credit: freestocks on .

Covid-19 causes interest in Netflix to rise by 142%

9 Apr 2020

Joe Stubbs, Interbrand. Image supplied.

Key learnings behind the winning work from the Warc Rankings

8 Apr 2020

Credit: Hanson Lu on .

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

More news

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Adeola Tejumola, Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes

Euromonitor identifies 6 cannabis consumer archetypes

21 Apr 2021

Consumers spent $900bn more at online retailers globally in 2020

14 Apr 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

2020 digital holiday sales climb to $1.1tn globally - Salesforce

13 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

15 Oct 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Gustavo via Pexels

Global consumers ease back into in-store shopping - report

4 Sep 2020

Image by from .

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike 4 Sep 2020

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Image source: .

How digital research is best positioned to understand African consumers

23 Jul 2020

Image credit: Retha Ferguson from Pexels

Covid-19 impact on consumption patterns in Africa's key markets

23 Jul 2020

Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

Roman Magis 15 Jul 2020

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Photo by rupixen.com on .

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Consumer markets under pressure in 2020

Consumer markets under pressure in 2020

Camilla Butler 5 Jun 2020

Not ready...? Get set, go! An Africa recovery playbook

Not ready...? Get set, go! An Africa recovery playbook

Ndeye Diagne, Kantar 2 Jun 2020

Brian Wieser, global president, Business Intelligence, WPP.

The impact of Covid-19 on global advertising investment [report]

28 May 2020

Covid-19 driving fundamental shifts in Africa's consumers

Covid-19 driving fundamental shifts in Africa's consumers

27 May 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

Photo by Infralist on .

A moment of reckoning for business

Jordan Rittenberry 21 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

7 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

Kantar 4 May 2020

Image credit: freestocks on .

Covid-19 causes interest in Netflix to rise by 142%

9 Apr 2020

Joe Stubbs, Interbrand. Image supplied.

Key learnings behind the winning work from the Warc Rankings

8 Apr 2020

Credit: Hanson Lu on .

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

What people really get up to in self-isolation

What people really get up to in self-isolation

Izzy Pugh, Kantar 25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024

Global e-retail transaction values to exceed $4tn by 2024

24 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Kantar 12 Mar 2020

Image source: Gallo/Getty Images.

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

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