Marketing News Ghana

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Advertise your job vacancies

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

More news

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

14 Oct 2019

Today's tech tips marketers can use to save the shopper money

Today's tech tips marketers can use to save the shopper money

Candice Goodman, Mobitainment 14 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Robyn Curnow, CNN.

Africa must step up to support its innovators

Robyn Curnow 9 Oct 2019

Establishing an Africa-based global destination image platform at Brand Summit Africa 2020

9 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image credit: Patrick Fore on Unsplash.

Digital marketing trends that really boost your business

Talitha Spykerman 26 Sep 2019

Image source: Gallo/Getty.

WhatsApp revolutionising business communication

25 Sep 2019

Mark Tungate, the editorial director of the Epica Awards. Image supplied.

#EpicaAwards2019: What's new this year?

23 Sep 2019

The 2019 Care Awards jury. Image credit: Act Responsible.

Act Responsible announces 2019 Care Awards jury

23 Sep 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience

#GartnerSYM: Offering the 'everything customer' the multi-experience

Leigh Andrews 17 Sep 2019

Advertising Week Africa postpones mega-event

Advertising Week Africa postpones mega-event

16 Sep 2019

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.

#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Leigh Andrews 16 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Marsland 13 Sep 2019

CMO Summit at Leaderex 2019. Image supplied.

CMO Summit at Leaderex: How AI is changing the way we work

Danette Breitenbach 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

Image credit: Jason Leung on Unsplash.

Who killed the copywriter? The death of the English language in advertising

Manqoba Zondi 12 Sep 2019

Nonye Mpho Omotola, Managing Director, Africa Communications Media Group.

Forging an era of collaboration between Nigeria and South Africa

Nonye Mpho Omotola 11 Sep 2019

Andrew Human to leave the Loeries

Andrew Human to leave the Loeries

Loeries 11 Sep 2019

AFRIMA condemns xenophobia in Africa

AFRIMA condemns xenophobia in Africa

9 Sep 2019

Image credit: Alex on Unsplash.

Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

Image source: Gallo/Getty.

'Africans can do business with the UN'

Kingsley Ighobor 2 Sep 2019

Image credit: Fikret tozak on Unsplash.

5 mistakes grown-up brand blogs shouldn't make

Louisa Douwes Dekker 2 Sep 2019