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![The role of mobile in building brand loyalty](https://biz-file.com/c/1804/437042-208x117.jpg?2)
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![Tigo managing director, Simon Karikari, (second left), and the general manager of Uber East Africa, Loic Amado, shake hands after announcing the partnership between Tigo and Uber Tanzania in Dar es Salaam. Others are: Uber country manager, Alfred Msemo and Tigo’s head of mobile financial services, Hussein Sayed. Source: Tigo.](https://biz-file.com/c/1803/434277-208x117.jpg)
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