Subscribe to daily business and company news across 19 industries
×More news
![Hlukani Pinto, regional marketing manager SSA at Pernod Ricard.](https://biz-file.com/c/1805/442771-208x117.jpg?2)
![Building better relationships between brands and influencers](https://biz-file.com/c/1805/442777-208x117.jpg?2)
![Kwese TV secures top brands for world cup sponsorships](https://biz-file.com/c/1805/442720-208x117.jpg)
![#AfricaMonth: Rewriting the African narrative on reputation](https://biz-file.com/c/1805/442345-208x117.jpg)
![Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands](https://biz-file.com/c/1805/442376-208x117.jpg)
![The most admired African brands announced](https://biz-file.com/c/1805/442275-208x117.png)
![#AfricaMonth: Brands and cultural diversity across Africa](https://biz-file.com/c/1805/442099-208x117.jpg)
![#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges](https://biz-file.com/c/1805/442043-208x117.jpg)
![Zimbabwe applies to rejoin Commonwealth](https://biz-file.com/c/1805/441575-208x117.jpg)
![Brand investment rises in East Africa](https://biz-file.com/c/1805/441381-208x117.jpg)
![#AfricaMonth: Look for the opportunities in Africa](https://biz-file.com/c/1805/441212-208x117.jpg)
![Image supplied.](https://biz-file.com/c/1805/441013-208x117.jpg?2)
![We rise together: Collaboration and Africa's economic future](https://biz-file.com/c/1805/441128-208x117.jpg)
![#AfricaMonth: Africa's youth are living in a time of renaissance](https://biz-file.com/c/1805/440717-208x117.jpg)
![Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.](https://biz-file.com/c/1805/440496-208x117.jpg)
![Crossing borders in Africa with events](https://biz-file.com/c/1805/439884-208x117.jpg)
![TV celebrity and CEO of Special Effects Media, Danilo Acquisto. © .](https://biz-file.com/c/1805/439458-208x117.jpg?2)
![Table 1: The contribution of market forces that alter brand purchase behaviour across regions](https://biz-file.com/c/1804/438431-208x117.jpg)
Brand building in Africa: Demystifying the African marketplace
Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018
!['Africa Rising' is a global megatrend - Euromonitor](https://biz-file.com/c/1804/438313-208x117.jpg)
![The Soapbox Films team with Stein back-left.](https://biz-file.com/c/1804/437426-208x117.jpg?2)
![Faithie © –](https://biz-file.com/c/1804/436645-208x117.jpg?2)
![Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways](https://biz-file.com/c/1804/435666-208x117.jpg?2)
![freestocks.org via .](https://biz-file.com/c/1803/434029-208x117.jpg?2)
![Midem and Trace team up to support African music industry](https://biz-file.com/c/1803/433269-208x117.jpg)
![Short and sweet - Storytelling for digital marketers](https://biz-file.com/c/1803/431803-208x117.jpg?2)
![Rob Shuter, group president and CEO of the MTN Group.](https://biz-file.com/c/1803/432395-208x117.jpg)
![Image Supplied by Radisson Blu Hotel & Residence Cape Town](https://biz-file.com/c/1803/432018-208x117.jpg?2)
![Africa's growth story celebrated](https://biz-file.com/c/1803/431982-208x117.jpg)
![#DigitalSummit2018: Championing diversity in digital](https://biz-file.com/c/1803/431903-208x117.jpg?2)
![Nairobi, Kenya. © John Wollwerth via](https://biz-file.com/c/1803/431999-208x117.jpg)
More news
![Hlukani Pinto, regional marketing manager SSA at Pernod Ricard.](https://biz-file.com/c/1805/442771-208x117.jpg?2)
![Building better relationships between brands and influencers](https://biz-file.com/c/1805/442777-208x117.jpg?2)
![Kwese TV secures top brands for world cup sponsorships](https://biz-file.com/c/1805/442720-208x117.jpg)
![#AfricaMonth: Rewriting the African narrative on reputation](https://biz-file.com/c/1805/442345-208x117.jpg)
![Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands](https://biz-file.com/c/1805/442376-208x117.jpg)
![The most admired African brands announced](https://biz-file.com/c/1805/442275-208x117.png)
![#AfricaMonth: Brands and cultural diversity across Africa](https://biz-file.com/c/1805/442099-208x117.jpg)
![#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges](https://biz-file.com/c/1805/442043-208x117.jpg)
![Zimbabwe applies to rejoin Commonwealth](https://biz-file.com/c/1805/441575-208x117.jpg)
![Brand investment rises in East Africa](https://biz-file.com/c/1805/441381-208x117.jpg)
![#AfricaMonth: Look for the opportunities in Africa](https://biz-file.com/c/1805/441212-208x117.jpg)
![Image supplied.](https://biz-file.com/c/1805/441013-208x117.jpg?2)
![We rise together: Collaboration and Africa's economic future](https://biz-file.com/c/1805/441128-208x117.jpg)
![#AfricaMonth: Africa's youth are living in a time of renaissance](https://biz-file.com/c/1805/440717-208x117.jpg)
![Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.](https://biz-file.com/c/1805/440496-208x117.jpg)
![Crossing borders in Africa with events](https://biz-file.com/c/1805/439884-208x117.jpg)
![TV celebrity and CEO of Special Effects Media, Danilo Acquisto. © .](https://biz-file.com/c/1805/439458-208x117.jpg?2)
![Table 1: The contribution of market forces that alter brand purchase behaviour across regions](https://biz-file.com/c/1804/438431-208x117.jpg)
Brand building in Africa: Demystifying the African marketplace
Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018
!['Africa Rising' is a global megatrend - Euromonitor](https://biz-file.com/c/1804/438313-208x117.jpg)
![The Soapbox Films team with Stein back-left.](https://biz-file.com/c/1804/437426-208x117.jpg?2)
![Faithie © –](https://biz-file.com/c/1804/436645-208x117.jpg?2)
![Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways](https://biz-file.com/c/1804/435666-208x117.jpg?2)
![freestocks.org via .](https://biz-file.com/c/1803/434029-208x117.jpg?2)
![Midem and Trace team up to support African music industry](https://biz-file.com/c/1803/433269-208x117.jpg)
![Short and sweet - Storytelling for digital marketers](https://biz-file.com/c/1803/431803-208x117.jpg?2)
![Rob Shuter, group president and CEO of the MTN Group.](https://biz-file.com/c/1803/432395-208x117.jpg)
![Image Supplied by Radisson Blu Hotel & Residence Cape Town](https://biz-file.com/c/1803/432018-208x117.jpg?2)
![Africa's growth story celebrated](https://biz-file.com/c/1803/431982-208x117.jpg)
![#DigitalSummit2018: Championing diversity in digital](https://biz-file.com/c/1803/431903-208x117.jpg?2)
![Nairobi, Kenya. © John Wollwerth via](https://biz-file.com/c/1803/431999-208x117.jpg)
![The time for Africa is not now - Africa is now](https://biz-file.com/c/1802/431381-208x117.jpg)
![Mike Archer, creative director, Adwork, Lagos, Nigeria.](https://biz-file.com/c/1802/430630-208x117.jpg)
![Personal branding: The value of a platform](https://biz-file.com/c/1801/427109-208x117.jpg?2)
![Lee Applbaum, global chief marketing officer, Patrón Spirits International.](https://biz-file.com/c/1802/428405-208x117.jpg)
![Brand consistency: Taking marketing to a higher level](https://biz-file.com/c/1802/428184-208x117.jpg?2)
![Absolut creative collaboration.](https://biz-file.com/c/1802/428145-208x117.jpg)
![Africa has to fight against the "cancer of corruption"](https://biz-file.com/c/1802/427549-208x117.jpg)
![Pixabay via .](https://biz-file.com/c/1801/426927-208x117.jpg?3)
What's trending? Retro-millennia
Bronwyn Williams 29 Jan 2018
![Superunion launches as next-generation brand agency](https://biz-file.com/c/1801/426579-208x117.jpg)
![#BizTrends2018: Branding is the key to unlocking company innovation](https://biz-file.com/c/1801/424465-208x117.jpg)
![](/res/img/s.gif)