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Embracing intuition for the future with John SaneiAs the start to the second day of Loeries Creative Week 2021, John Sanei - trend specialist and author - hosted a masterclass speaking to building a purposeful future. ![]() Source: www.unsplash.com The first thing we need to realise, according to Sanei, is that there are many factors to consider before understanding what ‘purpose’ means in the modern world. Beyond this understanding, there are processes we need to recognise as intrinsically part of us - and some we need to throw to the wolves to move forward. TransformationSanei believes that we are addicted to certainty. However, there have been some events in recent years which have ripped the ability to be certain away from us - namely, the biggest event, the Covid-19 pandemic. Our brains are drawn to predictability, and when predictions become more difficult to make, we find ourselves in an uncomfortable situation where we are forced to change. Even though we might not have been happy with the normal we understood before the pandemic, we are still drawn to it - humans are reluctant to truly accept change. This is where the process of transformation comes in, and there are three stages Sanei highlights:
Sanei believes that at this time in our lives, we are still in the sadness and strange stages of transformation, but the adventure is yet to come. The cyclesThroughout history, change cycles have been identified in terms of what we need to prioritise to be successful. The first cycle looks at three distinctive revolutions which have characterised what is important for success:
The second cycle Sanei referenced from The Fourth Turning by Neil Howe and William Strauss. The book focuses on the cycles of history, and how we have experienced the same cycles over again every 100 years.
Crisis of meaningThe main effect that we find with these cycles is that at many points people experience a crisis of meaning. Today, we can particularly see this in how we try to find a purpose in which is becoming an increasingly AI-driven world. Where does our purpose lie? The answer is not necessarily simple, but can be put into a few words; we need to adopt an economy of learning. With increasing changes in society, we find ourselves at an impasse: do we embrace the past, which seems to be the easy choice, or look towards the future, no matter how unsure we are about it? Purpose in a changing worldIntuition begs meaning. We understand that with the penetration of AI, many jobs are once again becoming obsolete, as some did during the Industrial Revolution. This time, again, we need to figure out what our purpose in the new world will be. Sanei believes that intuition and the adoption of curiosity is the only way we will be able to move forward effectively. The purpose is not necessarily one tangible thing we can hold, but rather a process of adopting wisdom, curiosity, intuition, and reimagination. Not stagnating means not falling into the trap of being ‘resilient', and rather embracing the change to come, being wired for the puzzle, not the solution, to remain relevant. About Emily StanderFreelancer specialising in games and entertainment | My first loves are writing, music and video games View my profile and articles... |