Updated: D&AD Awards 2024: SA brings home 8 Pencils
South African agencies brought home eight D&AD Pencils - two Graphite Pencials and six Wood Pencils. In total South Africa had 24 shortlisted entries.
The Stream of Consciousness The Stream of Consciousness
TBWA/Hunt Lascaris is the country's most successful agency, bringing home the country's only Graphite Pencils, one for the campaign Bedtime Stories for client City Lodge and one for its radio campaign for Nissan, What you mean.
The agency was also awarded a Wood Pencil for the Riky Rick Foundation for the Promotion of Artivism, Stronger.
Romance Films’ Feel the Fire campaign for client, Chicken Licken also won a Wood Pencil. Ogilvy's +bread for a Nation won a Wood Pencil.
Promise won a Wood Pencil for client AfriSam for The Vluit Project.
The 62nd D&AD Awards Ceremony took place on Wednesday 22 May 2024 in London where 652 Pencils were awarded. AB In Bev is the D&AD Company of the Year and Ogilvy is its Network of the Year.
Graphite Pencils
Entry title: What you mean.
Category: Radio & Audio: Commercial Campaigns
Entrant: TBWA/Hunt Lascaris
Client: Nissan
Entry title: Bedtime Stories
Category: Radio & Audio: Commercial Campaigns
Entrant: TBWA/Hunt Lascaris
Client: City Lodge
South Africa’s Wood Pencils
Entry title: Stronger
Category:
Entrant: TBWA/Hunt Lascaris
Client: Riky Rick Foundation for the Promotion of Artivism
Entry title: Feel the Fire
Category: Casting: Performance
Entrant: Romance
Client: Chicken Licken
Entry Title: Bread of the Nation
Category: Creative transformation: Planet
Entrant: Ogilvy SA
Client: AB InBev
Entry title: The Vluit Project
Category: Radio & Audio: Tactical
Entrant: Promise
Client: AfriSam
Entry title: Certified Care
Category: Experiential: Community Activations
Entrant: Energy BBDO (South Africa, US)
Client: SC Johnson
Entry title: Certified Care
Category: Experiential: Creative Transformation
Entrant: Energy BBDO (South Africa, US)
Client: SC Johnson
Companies of the Year
- VML New York: Advertising Agency of the Year
- Raw Materials: Design Agency of the Year
- Divison: Production Company of the Year
- AB InBev: Client of the Year
- Serviceplan: Independent Network of the Year
- Ogilvy: Network of the Year
- Jessica Walsh: Recipient the President’s Award
All the Pencil-winning work and shortlisted entries are showcased on the D&AD website.
2024 Overall results
The total number of Pencils awarded for the D&AD Awards 2024 by level:
- Black: 4 Pencils awarded
- White: 4 Pencils awarded
- Yellow: 66 Pencils awarded
- Graphite: 180 Pencils awarded
- Wood: 391 Pencils awarded
- Future Impact: 7 Pencils
D&AD Rankings
The D&AD Awards Rankings will be released in conjunction with the digital D&AD Annual. Each year D&AD publishes their official table of the most successful companies, networks, countries and clients.
The rankings are based on the results of the D&AD Awards, more info can be found here.
In a year of fierce debates about the value of ‘purpose’ in advertising and design, the results of this year’s D&AD Awards suggest that best-in-class work can still come from good causes.