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Chefs of the world unite against hunger in South AfricaAt a media launch for the Bidvest World Chefs' Tour Against Hunger, held yesterday 24 May 2011 at Punchinellos at Southern Sun Montecasino, Dr Bill Gallagher made a plea for support from corporates and the public for the forthcoming event, scheduled for 21-30 August 2011. ![]() Dr Bill Gallagher During the tour, 237 chefs from over 30 countries will descend on South Africa to raise funds and awareness for the plight of the hungry. This is the third such tour, originally begun in 1993, which raised R500 000. The second tour, in 2003, raised R1 million but this year, the organisers have set their target at R5 million. As patron of the event, Dr Gallagher pointed out that the recession had hit charities as hard as businesses and that more effort was required to get the funds they so desperately needed. As today chefs had assumed the role of stars in the media, the upcoming tour should provide an opportunity for both South African businesses and its employees to participate in glittering events, from gala dinners to free cooking demonstrations, where even a R10 donation would go a long way to meeting the target. The tour is supported by Bidvest, which has donated R3.6 million to the cause and Southern Sun, which is providing all the accommodation for the 200+ visiting chefs. Speaking at the launch, Bidvest chief executive, Brian Joffe, reminded guests that children cannot fend for themselves and it is up to responsible corporations to support the idea that no child should go hungry. He hoped to see the amount raised be closer to R10 million for the two designated causes. Graham Wood, MD of Southern Sun, added that the group was delighted to answer Bidvest's call to partner in this project, as the group believes in making a sustainable difference to communities, as part of its responsibility to play a part in South African society. Sustainable charities![]() Visiting chefs - seated (L-R): David Molopyane (Sandton Sun), Yvonne Semelane (Sandton Sun), Bill Gallagher (Patron of the Bidvest World Chefs Tour Against Hunger), Erica Shone (Sandton Sun) and Alex Mabuya (Sandton Sun) Back (L-R): Stephen Billingham (President of SA Chefs Association), Martin Kobald (Convenor of the Bidvest World Chefs Tour Against Hunger), Garth Shnier (Sandton Sun & Towers) and Arnold Tanzer (Continental Director of the World Association of Chefs Societies). Proceeds raised during the Bidvest World Chefs Tour Against Hunger will be donated in the form of monthly food donation to the Akani Diepsloot Foundation and the African Children's Feeding Scheme, both of which do extraordinary work in their communities, and nominated charities in Durban, Cape Town, Nelspruit and East London. "Funds raised by the tour will be used to develop feeding schemes for the beneficiary charities and to buy the food needed to sustain those feeding plans for as long as possible," says Martin Kobald, convenor of the tour. "Our dream is that we can raise enough money to supply our selected charities with food for the next five years, which will allow youngsters to grow, knowing that food is coming in. By donating food, rather than cash, we can ensure that we are in a position to make this kind of commitment," concludes Dr Gallagher. The media launch, with MC Jeremy Mansfield ended with a poem and national anthem by some of the children from the Akani Diepsloot Foundation, who then got to ice cup cakes, while guests enjoyed the excellent fare from the restaurant. Pick an event
For more information, go to on www.worldchefstour.com or join the tour's facebook page, which already has 1400 friends. About Gwen WatkinsGwen Watkins is a freelance writer, editor, subeditor and author. Almost 40 years of experience across industrial and commercial writing, as a reporter and PR consultant, has given her expert grounding in brand communication and native advertising. A Master NLP Practitioner, she uses these skills within the creation of copywriting, annual reports, brochures and website copy. View my profile and articles... |