Marketing & Media contributor articles in Ghana

Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba 8 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Capitalising on Twitter trends to amplify your brand

Amahle Madlala 5 Sep 2017

#PAMRO2017 OOH measurement solutions being rolled out in Africa

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Louise Burgers 31 Aug 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Burgers 29 Aug 2017

#Pamro2017: Data is becoming the oil of consumer marketing

Juanita Pienaar 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Burgers 28 Aug 2017

#CEMAfrica2017: ‘Remember that I'm human' - your customer

Louise Burgers 21 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Jessica Tennant 19 Aug 2017

Weera Saad
Gallo Images

#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

Jessica Tennant 18 Aug 2017

#CEMAfrica2017: Embracing a CX ‘citizen first' strategy in government

Louise Burgers 18 Aug 2017

Challenges with being a PR agency exclusively to SMEs

Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe 11 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success

Digital transformation must be driven from the top to ensure success

Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics

Get more with influencers by adopting these five easy tactics

Cara Shepherd 8 Aug 2017

The Gathering 2017 Media Edition.Credit: Ashraf Hendricks, GroundUp.org.za.

How to save SA from state capture and media elitism

Louise Burgers 4 Aug 2017

Luke McKend. Credit: Ashraf Hendricks, GroundUp.org.za

Fake news is ‘weaponised social media'

Louise Burgers 3 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic

Digital marketing and dark social traffic

Charlie Stewart 28 Jul 2017

#DigitalMarketing: The attributes of a successful digital marketing strategy

#DigitalMarketing: The attributes of a successful digital marketing strategy

Louise Burgers 28 Jul 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

#DigitalMarketing: AI and machine learning

#DigitalMarketing: AI and machine learning

Louise Burgers 26 Jul 2017

Planning: The key ingredient to avoid a social media crisis

Planning: The key ingredient to avoid a social media crisis

Suzanne van Aswegen 24 Jul 2017

#AfricaMonth: Internal trade barriers show signs of falling

Ilse Burger 30 May 2017

#AfricaMonth: The fast-growing, untapped African car market

Ilse Burger 11 May 2017

Pay as you go solar power

Pay-as-you-go solar power growth in Africa

Tom Jackson 24 Oct 2016

Africa is ripe for disruption

Graham Cruikshanks 15 Aug 2016

Three tips to help your brand avoid getting eaten for breakfast on Twitter

Skhumbuzo Tuswa 11 Aug 2016

Let's do Biz