Contributor articles CRM, CX, UX Ghana

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

Using data analytics and CRM to drive customer centricity and win loyalty

Using data analytics and CRM to drive customer centricity and win loyalty

Jessica Tennant 3 Dec 2019

Image credit: Joshua Rodriguez on Unsplash.

How businesses can create lasting impressions, retain customers for a long time

Mark Wilson 25 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image credit: Thought Catalog on Unsplash.

Do you know what your customers want their customers to experience?

Jane Stevenson 3 Sep 2019

Image credit: hj barraza on Unsplash.

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Image credit: Tumisu from Pixabay.

Here's what SMEs need to know about using their customer communication channels effectively

Greg Chen 2 Aug 2019

5 ways to drive growth through customer retention

5 ways to drive growth through customer retention

Kirsty Sharman 25 Jul 2019

Image credit: Mein Deal on Unsplash.

How to use design thinking to build the next Amazon

Anne-marie le Roux 15 Jul 2019

How CRM can add measurable value to your brand

Michael Gullan 13 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert

#IABSummit19: The digital transformation opportunity starts with you

Jessica Tennant 4 Jun 2019

#AWE2019: Highlights from Day 1

#AWE2019: Highlights from Day 1

Johan Walters 30 May 2019

Is your brand telling the true story?

Yaw Dwomoh 13 May 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

#ECO19: Is your mobile commerce strategy excluding the mass market?

#ECO19: Is your mobile commerce strategy excluding the mass market?

Lauren Hartzenberg 22 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Jessica Tennant 15 Mar 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

#BizTrends2019: The transformative power of transparency

#BizTrends2019: The transformative power of transparency

Paula Hulley 25 Jan 2019

Advertising is dead. Long live value-tising

Advertising is dead. Long live value-tising

Mike Silver 16 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.

#BizTrends2019: Brand building must become more about customer experience

Godfrey Parkin 14 Jan 2019

Chasing the dream of the single view of the customer

Chasing the dream of the single view of the customer

Wynand Smit 14 Jun 2018

Empathy - a two-way street in customer service

Empathy - a two-way street in customer service

Wynand Smit 18 Apr 2018

#ECMA18: Cracking e-commerce conversion

#ECMA18: Cracking e-commerce conversion

Lauren Hartzenberg 16 Mar 2018

Consumer engagement today is shaped by technology

Consumer engagement today is shaped by technology

Gil Sperling 15 Mar 2018

Why it's time to reevaluate your customer communication, starting with email

Why it's time to reevaluate your customer communication, starting with email

Wynand Smit 13 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Mike Oelschig, head of advisory at Cerebra.

#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Mike Oelschig 8 Jan 2018