Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Effective Measure's A Guide To Programmatic Advertising For Publishers e-book now available
Audience management company, Effective Measure has written an e-book titled A Guide To Programmatic Advertising For Publishers, which details what programmatic advertising is, how it evolved, what it looks like behind the scenes and why publishers should adopt it.
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