Babies R Us launches reality show

Babies R Us, the Toys R Us infant division, is launching a new TV reality show with parenting and pregnancy expert Sister Lilian. The show, which will be filmed in parents' homes, will focus on different problem areas. After going into a parent's home to address a particular problem, Sister Lilian will revisit the home after a week or two to assess if her recommendations are working. At the end of each show, all participating parents will get an opportunity for a 30-second dash in a Babies R Us at Toys R Us store to grab as many products as they can. The show will be broadcast on SABC2 on Saturday mornings at 8.30am, 29 August - 24 October 2009.