New kid on the mobile block MaxAxion launched this year at the Mobile World Congress in Barcelona with an offering allowing advertisers access to mobile traffic throughout Africa in the form of display, SMS and USSD inventory.
MaxAxion has announced the exclusive Africa Partnership with Global Mobile DSP Strike Ad. Through this partnership MaxAxion can now also offer brands agencies and performance clients the opportunity to access traffic programmatically through an exchange environment. The Partnership will see advertisers able to target Smart and feature phone as well as well as app and tablet users in the form of Display, Rich media and even video ad units.
