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With 12 years' experience in SA's digital advertising industry. Working with leading brands, ad agencies, media and ad tech companies, Amanda has headed up the African portfolio for a Singaporean mobile ad network, and was employee number 1 for two local programmatic media start-ups.
Since establishing Pragmattica, Amanda's public profile and expertise has expanded both locally and internationally into Europe and India, gaining invaluable experience as an entrepreneur, public speaker, business owner and mentor. Amanda has hosted and facilitated dozens of workshops and talks on all things digital for leading brands, ad agencies and media companies. Amanda has been a judge and speaker for the IAB Bookmarks Awards in SA, a was a finalist for AfricaCom Female innovator of the Year 2019.