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Still faithfull to the principle that GOOD DESIGN sells and can be transferred into any visual medium. I have great admiration for the 50's & 60's Swiss Modernist design school of thought that really originated from the Bauhaus and permeated to America and the rest of the world. In short I love minimilist flat colour design over ornamental and 3D design... just a personal choice! (I know there's a place for every kind of design style). I do not enjoy new technology that makes designing more & more difficult to execute, on the other that has always been the nature of the beast, right back to when Guttenberg invented the first press!