At 8brand, our philosophy is based on a thorough strategic understanding of the culture, values and organisational activities of a corporation. We translate this into aesthetic design, which resonates within both the organisation and its target market, to ensure that the expectation lives up to the eventual perception. We understand that to re-invent your brand successfully, we need to place your company under a microscope and approach it from a holistic point of view, from the inside out. From there the challenge is to ensure that your brand is seamless across all levels, from the company's corporate identity and icons, to general communication and advertisement, from the posters in all employees' offices to the music you hear in the hallways.
Brand building in a foreign country can be tricky but an in-depth understanding of the local economy as well as the people who live there can lead to powerful brands that resonate with the market.
Since its launch in 2000 Cape Town based brand consultancy 8brand expanded into several international markets. Now with offices in Johannesburg, Nigeria, Kenya, Malawi, Angola and Dubai.
We can respond speedily to client's needs and requirements, we focus on brand strategy and the provision of effective brand solutions and activations in 2D and 3D environments which have a direct, positive effect on the client's bottom line.
Brand strategy is becoming more important within the general marketing mix because in today's climate getting more bang for your buck is vital and the need to get your strategy right on the mark is greater than ever.
Specialties: Brand presence, brand development, brand activation, 3D branding, promotional campaigns, websites, mobisites, email campaigns and all multi-disciplinary Internet-based and mobile- based applications specialists in Africa.
Our associations include Gemalto, Ixonos, NDot, Mother Tongue, PIMS-SCA, Metaio, Meltwater and Mobi8.
