Melissa Moodley
I am a passionate communications & public relations professional who is recognised as talented writer & editor. My focus is on igniting conversations that influence and deliver new levels of creative & strategic thinking for brands by making authentic connections. My areas of expertise include:
PR
Communications - Internal and External
Media Planning and Buying
Brand Management
Event Management
Social Media Management
Budget Management
- Connect (Melissa Moodley knows me)
- Colleague
- Weve done business together
- Weve worked together
- Met in person
- Interacted with online
- Classmate
- Friend
- Family
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Public Relations
Development and implementation of PR plans and communication strategies.
Writing and distribution of press releases, company commentary, speeches, advertorials and editorials. Reporting of ATL/BTL communication channels.
Effective budget and spend analysis to ensure effective, targeted coverage and promotion, including forecasting and identifying media opportunities.
Cultivating and growing media relationships and partnerships.
External Communications & Event Management
Won best innovative stand activation award at 2017 SACSC congress event.
Corporate communications portfolio on insights, research, case studies and thought leadership pieces for specific media.
Supplier and stakeholder relationship management.
Execution and project management of events and trade-related sponsorships to enhance market perceptions and build Primedia presence.
Planning, budgeting and executing corporate events and staff functions.
Internal Communication
Developing and managing the communication flow and content for all internal communications assets, tools and channels.
Brand Management
Regularly conduct brand audit and analysis for growth and improvement.
Built up brand positioning and strategy to build deeper connections, understanding and perception of business.
Host brainstorm sessions to encourage creativity and innovation and advise on strategic direction.
Social Media Management
Creation and management all of social media content and assets including company website.
Budget management and cost analysis of all social media tools.
Analytics and reporting on all social media platforms and channels.
CSI Project Management
CSI initiative management ensuring funding and resources are provided to value aligned causes.
Encourage staff involvement for the sustainable development of chosen organisation.
Monthly feedback, reports and project management of fundraising activities and events.
Public Relations
Development and implementation of PR plans and communication strategies.
Writing and distribution of press releases, company commentary, speeches, advertorials and editorials. Reporting of ATL/BTL communication channels.
Effective budget and spend analysis to ensure effective, targeted coverage and promotion, including forecasting and identifying media opportunities.
Cultivating and growing media relationships and partnerships.
External Communications & Event Management
Won best innovative stand activation award at 2017 SACSC congress event.
Corporate communications portfolio on insights, research, case studies and thought leadership pieces for specific media.
Supplier and stakeholder relationship management.
Execution and project management of events and trade-related sponsorships to enhance market perceptions and build Primedia presence.
Planning, budgeting and executing corporate events and staff functions.
Internal Communication
Developing and managing the communication flow and content for all internal communications assets, tools and channels.
Brand Management
Regularly conduct brand audit and analysis for growth and improvement.
Built up brand positioning and strategy to build deeper connections, understanding and perception of business.
Host brainstorm sessions to encourage creativity and innovation and advise on strategic direction.
Social Media Management
Creation and management all of social media content and assets including company website.
Budget management and cost analysis of all social media tools.
Analytics and reporting on all social media platforms and channels.
CSI Project Management
CSI initiative management ensuring funding and resources are provided to value aligned causes.
Encourage staff involvement for the sustainable development of chosen organisation.
Monthly feedback, reports and project management of fundraising activities and events.