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Mignonne van Vuuren
My motto: "Food should be a sensual whole-body experience...enjoyed with passion"
I play with food, create simple day-to-day recipes for everyone and everyday by offering catering services and a delightful confectionery range.
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Show profile Hide profile1990-1992: Sainsbury Design, Jhb: Studio Manager, Below-the-Line, Promotional and Packaging Design.
1992-1995: McCann-Erickson, Jhb: Junior to Senior Art Director.
1995-1998: Bates SA and Hunt Lascaris, Dbn: Senior Art Director / Creative Director on SPAR Retail account.
1998-2003: Creatology, Pta and White River: owner and manager of freelance design and advertising company. Specialized in Brand and Product development. Assisted the following design and advertising companies as a consultant, designer and creative director: Meintjies Parker, Azaguys, Spindoctors Advertising, Earth Advertising, Red Nail, O'Donoghue and Associates, AMR Advertising, f.com Group, Acuity Group, Adlines/Torre Lazur McCann Africa, Carola Ross and Associates, Eliance/McCarthy Group, Brightmark Advertising and Design. Creatology proudly produced a specially commissioned food/earth/industry related artwork to represent South Africa at the Earth Summit 2003 in New Delhi.
Creatology projects conceptualized and managed corporate identity development, above- and below-the-line promotional concepts and campaigns plus art directed the executions thereof, storyboard development for TV campaigns, illustrations, packaging design, photo shoot directing and copy writing and translating services. Creatology eventually started specialising in the FMCG industry due to the company's mostly food related clients.
2003-2004: Giltford Piggeries, Pta and Jhb: Project manager and consultant to Gillford Piggeries setting up and initiating a pork meat processing facility in Olifantsfontein. Factory entailed packing, processing, new brand development, value-adding, sensory evaluations, packaging design, sourcing and implementation. Thus resulting in the marketing and supply of a unique pork meat range, Neat Meat.
2005-2011: Ragus Foods, White River. In combination with Mignonne's passion for retail and the food industry and a growing demand for new and innovative food products, Ragus Foods opened a 120m² food processing facility to develop, produce, manufacture, pack and supply the hospitality and retail industry nationally. Ragus Foods specialised in developing products utilising and adding value to locally supplied dried fruit, nut, locally/self-grown fresh fruit, vegetables and herbs. Ragus Foods designed their own packaging/labelling and marketing material and therefore could offer an additional brand development service to their retail and hospitality clients. During 2007 and 2008 the In-the-jam brand and product range have been exhibited locally at the well-known annual Good Food and Wine Show. Due to overwhelming consumer response Ragus Foods considered the export market and attended the internationally known Africa's Big Seven show under the auspices of MEGA.
MEGA has also exhibited the range in various African countries; the famous SIAL shows (Paris), Russia and has a permanent showcase/presentation of the range at their Johannesburg offices. An USA distributing company has presented In-the-jam at the famous New York Fancy Food Fair in 2008.
Ragus Foods has also introduced and hosted two Food and Wine Shows to create awareness of local suppliers and encourage economic growth and sales for the food industry in Mpumalanga.
Ragus Foods eventually opened a deli, bakery and retail outlet for the In-the-jam product line in White River.
1990-1992: Sainsbury Design, Jhb: Studio Manager, Below-the-Line, Promotional and Packaging Design.
1992-1995: McCann-Erickson, Jhb: Junior to Senior Art Director.
1995-1998: Bates SA and Hunt Lascaris, Dbn: Senior Art Director / Creative Director on SPAR Retail account.
1998-2003: Creatology, Pta and White River: owner and manager of freelance design and advertising company. Specialized in Brand and Product development. Assisted the following design and advertising companies as a consultant, designer and creative director: Meintjies Parker, Azaguys, Spindoctors Advertising, Earth Advertising, Red Nail, O'Donoghue and Associates, AMR Advertising, f.com Group, Acuity Group, Adlines/Torre Lazur McCann Africa, Carola Ross and Associates, Eliance/McCarthy Group, Brightmark Advertising and Design. Creatology proudly produced a specially commissioned food/earth/industry related artwork to represent South Africa at the Earth Summit 2003 in New Delhi.
Creatology projects conceptualized and managed corporate identity development, above- and below-the-line promotional concepts and campaigns plus art directed the executions thereof, storyboard development for TV campaigns, illustrations, packaging design, photo shoot directing and copy writing and translating services. Creatology eventually started specialising in the FMCG industry due to the company's mostly food related clients.
2003-2004: Giltford Piggeries, Pta and Jhb: Project manager and consultant to Gillford Piggeries setting up and initiating a pork meat processing facility in Olifantsfontein. Factory entailed packing, processing, new brand development, value-adding, sensory evaluations, packaging design, sourcing and implementation. Thus resulting in the marketing and supply of a unique pork meat range, Neat Meat.
2005-2011: Ragus Foods, White River. In combination with Mignonne's passion for retail and the food industry and a growing demand for new and innovative food products, Ragus Foods opened a 120m² food processing facility to develop, produce, manufacture, pack and supply the hospitality and retail industry nationally. Ragus Foods specialised in developing products utilising and adding value to locally supplied dried fruit, nut, locally/self-grown fresh fruit, vegetables and herbs. Ragus Foods designed their own packaging/labelling and marketing material and therefore could offer an additional brand development service to their retail and hospitality clients. During 2007 and 2008 the In-the-jam brand and product range have been exhibited locally at the well-known annual Good Food and Wine Show. Due to overwhelming consumer response Ragus Foods considered the export market and attended the internationally known Africa's Big Seven show under the auspices of MEGA.
MEGA has also exhibited the range in various African countries; the famous SIAL shows (Paris), Russia and has a permanent showcase/presentation of the range at their Johannesburg offices. An USA distributing company has presented In-the-jam at the famous New York Fancy Food Fair in 2008.
Ragus Foods has also introduced and hosted two Food and Wine Shows to create awareness of local suppliers and encourage economic growth and sales for the food industry in Mpumalanga.
Ragus Foods eventually opened a deli, bakery and retail outlet for the In-the-jam product line in White River.
