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Elevate Credit International t/a Sunny.co.uk, WC1V 6NY, FinTech
CRM Manager | Nov 2019 - Present

Accomplishments:
• Developed, edit and improve sophisticated customer journeys using data and insight, with proven ability to influence KPIs around the retention, ROI, business impact and development of new customers
• Gained good CRM production knowledge, especially Google Analytics (GA)

Responsibilities:
• Develop data, copy and creative briefs and, work with internal creative team/agencies to deliver on-strategy treatments that are relevant to the target audiences and meet campaign goals, channel standards and build positive long-term customer impact driven by relevancy
• Closely monitor channel and campaign performance, insight and analysis to senior management across the business, and use data to continually optimize campaign strategy for both customer and Elevate's objectives
• Leverage and maximize the automation expertise to deliver communication campaigns which deepen the engagement with customers
• Own the end-to-end and be at the frontline of the CRM function from acquisition, maximization, lifecycle to retention consumer journey experience; ensuring customers receive a superior customer (CX) and user experience (UX), drive increased engagement, customer conversion, satisfaction and loyalty; including triggered messages and one-off newsletters and campaigns
• Managing the overall quality control, content, design and brand in CRM campaigns
• Manage a team of 4 which supports delivery of CRM campaigns, as well as driving their growth, training and development
• Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency and scalability
• Advocating a joined-up approach to communications across multiple channels touchpoints, including email, mobile messaging (push and in-app notifications) and SMS
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