Neo Marumo-Mphaphuli
A modern day Afrikaner insight driven Ad-venture capitalist on an enchanting expedition (what is he saying right). Continuously seeking a frequency that connects with people (not consumers nor customers but batho).
I graduated from AAA School of Advertising with a Marketing Communication degree, specialization in Brand management and attained a Digital marketing badge from Red & Yellow School (license to go viral we think).
- Connect (Neo Marumo-Mphaphuli knows me)
- Colleague
- Weve done business together
- Weve worked together
- Met in person
- Interacted with online
- Classmate
- Friend
- Family
- Follow
Previous Organization : OFyt Marketing and Communication
Position : Strategic Planner
Duration : (5 May 2014 - June 2015)
Key Responsibilities:
Develop an understanding of clients' business environment.
Collaborate with client service and creative team.
Unearth deep-rooted consumer behaviour.
Conduct research, stakeholder interviews and brainstorming sessions.
Perform competitive analysis and identify gaps and opportunities in the market place.
Assemble strategic insights into presentation materials for mid and senior level clients.
Keep abreast of emerging behaviours, consumer trends and companies changing clients businesses.
Attend client meetings.
Project Manage.
Proactive campaigns.
Clients:
KIA
International School of Cape Town
Multichoice
Izwe Loans
Medscheme
Deal Hound (Time Media Group)
Wild Beans Café (Activations)
Slow in the city
BullBrand
HTR ( Distell)
Previous Organization : Foshizi Mass Market Research & Strat
Position : Strategic Research Analyst
Duration : (6 Jan 2013 - 3 May 2014)
Key Responsibilities:
Identifying prospective clients and pro-active campaigns.
Design a discussion guide.
Analyze data collected from field.
Analysis Demographics, psychographic, behavioral and attitudinal
Extrapolate insights, brand development and product platform ideation.
Identify core target audience.
Keeping in tune with popular culture: trends, insight and foresight.
Assess global trends, macro environment.
Build sound strategic sounding board in working end-to-end across disciplines: creative, strategic, media, digital, retail.
Brand idea, architecture, positioning and value propositions.
Compiling strategic and creative proposal/presentation.
Competitor analysis.
Clients:
Nandos
Toyota
Bigen Africa
SuperSport
MultiChoice
Glaxosmithkline
Sector Apparel
GloCell
Willowton Group Kwa Zulu-Natal
Previous Organisation : BluPrint Financial Services
Position : New Business Consultant
Duration : (12 August 2012 - 4 January 2013)
Key Responsibilities:
Increase sales opportunities.
Maximise revenue.
Identify prospective clients.
Present new services and enhance existing relationships.
Manage existing accounts.
Develop a rapport with new clients.
Design marketing strategies.
Complete diagnostic report.
Track and record activity of accounts.
Present and consult clients.
Previous Organisation : Metropolitan Republic
Position : Intern Junior Strategist
Duration : (21 February 2012 - 28 May 2012)
Key Responsibilities:
Vox Pox interviews.
Design of discussion guide.
Assisted senior strategist in compiling report for client feedback.
Conducted interviews of respondents.
Monitored local and global trends.
Desktop research on macro-environment.
Competitor review and analysis.
Extrapolate insights.
Assist client service and new business with compiling information for presentation.
Identifying prospective clients and pro-active campaigns.
Clients:
Vuzu
FNB
MTN
Scooters
Previous Organisation : TBWA\ Hunt Lascaris
Position : Intern New Business/Strategy
Duration : (14 Nov 2011-20 February 2012)
Key Responsibilities:
Compile competitor analysis.
Collaborate with supervisor in preparation of marketing strategies.
Maintain communication with colleagues to ensure assigned work is handled in a positive, timely and efficient manner.
Identify business opportunities for existing client.
Identify new market trends.
Prepare documentation for tender application.
Projects:
Edcon tender
SARS tender
Sasol
Previous Organization : OFyt Marketing and Communication
Position : Strategic Planner
Duration : (5 May 2014 - June 2015)
Key Responsibilities:
Develop an understanding of clients' business environment.
Collaborate with client service and creative team.
Unearth deep-rooted consumer behaviour.
Conduct research, stakeholder interviews and brainstorming sessions.
Perform competitive analysis and identify gaps and opportunities in the market place.
Assemble strategic insights into presentation materials for mid and senior level clients.
Keep abreast of emerging behaviours, consumer trends and companies changing clients businesses.
Attend client meetings.
Project Manage.
Proactive campaigns.
Clients:
KIA
International School of Cape Town
Multichoice
Izwe Loans
Medscheme
Deal Hound (Time Media Group)
Wild Beans Café (Activations)
Slow in the city
BullBrand
HTR ( Distell)
Previous Organization : Foshizi Mass Market Research & Strat
Position : Strategic Research Analyst
Duration : (6 Jan 2013 - 3 May 2014)
Key Responsibilities:
Identifying prospective clients and pro-active campaigns.
Design a discussion guide.
Analyze data collected from field.
Analysis Demographics, psychographic, behavioral and attitudinal
Extrapolate insights, brand development and product platform ideation.
Identify core target audience.
Keeping in tune with popular culture: trends, insight and foresight.
Assess global trends, macro environment.
Build sound strategic sounding board in working end-to-end across disciplines: creative, strategic, media, digital, retail.
Brand idea, architecture, positioning and value propositions.
Compiling strategic and creative proposal/presentation.
Competitor analysis.
Clients:
Nandos
Toyota
Bigen Africa
SuperSport
MultiChoice
Glaxosmithkline
Sector Apparel
GloCell
Willowton Group Kwa Zulu-Natal
Previous Organisation : BluPrint Financial Services
Position : New Business Consultant
Duration : (12 August 2012 - 4 January 2013)
Key Responsibilities:
Increase sales opportunities.
Maximise revenue.
Identify prospective clients.
Present new services and enhance existing relationships.
Manage existing accounts.
Develop a rapport with new clients.
Design marketing strategies.
Complete diagnostic report.
Track and record activity of accounts.
Present and consult clients.
Previous Organisation : Metropolitan Republic
Position : Intern Junior Strategist
Duration : (21 February 2012 - 28 May 2012)
Key Responsibilities:
Vox Pox interviews.
Design of discussion guide.
Assisted senior strategist in compiling report for client feedback.
Conducted interviews of respondents.
Monitored local and global trends.
Desktop research on macro-environment.
Competitor review and analysis.
Extrapolate insights.
Assist client service and new business with compiling information for presentation.
Identifying prospective clients and pro-active campaigns.
Clients:
Vuzu
FNB
MTN
Scooters
Previous Organisation : TBWA\ Hunt Lascaris
Position : Intern New Business/Strategy
Duration : (14 Nov 2011-20 February 2012)
Key Responsibilities:
Compile competitor analysis.
Collaborate with supervisor in preparation of marketing strategies.
Maintain communication with colleagues to ensure assigned work is handled in a positive, timely and efficient manner.
Identify business opportunities for existing client.
Identify new market trends.
Prepare documentation for tender application.
Projects:
Edcon tender
SARS tender
Sasol