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­Develop and execute appropriate account and field sales strategies to maximise company's presence and exposure across all trade partners and to achieve planned volume and national sales value objectives
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Input based on the assimilation of relevant market data, trend analysis and general consumer knowledge
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Overall responsibility of sales management and to oversee all retail sales functions such as key accounts, field sales, foodservice and exports
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Team leadership to align team based on the overall sales and business strategy and facilitating the translation of the strategy into operational plans
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Coaching and motivation of staff and staff development in general as well as effectively managing 3rd party agents
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Trade relationship building to establish and maintain effective relationships with key partners across the retail, wholesale and informal trade
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Acting as a champion for innovation to ensure a competitive advantage in the trade and a quick response to market changes
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Develop and deliver account plans for strategic trade partners consisting of sales plans per account, profitability per account to meet plan, pricing strategies, competitor strategies and trade expenditure
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Manage the trade promotional budget to meet plan targets
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Responsible for all confidential trading terms, co-op advertising, promotional spends, promotional grids to ensure individual contracts are established with trade partners
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Internal reporting and monitoring of pricing strategy for all product items to manage this against business objectives
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Communication of marketing activities and implementation of below the line advertising links at account level to keep the trade aware of all marketing activities and aiding in achieving sales volumes
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Gain incremental distribution of new product launches within the accounts to help achieve sales volumes and increase consumer penetration of the brand on a wider scale
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Communicate to all sectors of the business, all detailed information relating to the account, to ensure all departments are aware of the performances of our trade partners
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Increasing distribution of product lines via developing an understanding for our customer's store profile and ensuring the correct products are listed in the correct store
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Responsibility for developing business opportunities into Sub- Saharan Africa - Namibia, Botswana, Zambia, Zimbabwe, Mozambique, Kenya.
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Total management of all general administration i.e. deal input system, contact reports, pricing claims, damages and returns from trade
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Trade intelligence awareness and reporting of competitor launches and promotional activity to keep all sectors within the business informed and updated
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Work collaboratively with demand planning and key trade partners to provide on-going customer forecasting
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Set and monitor distribution and share targets by using Nielsen
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Understanding and utilizing consumption data to guide business decisions and developing action plans
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Responsible for the tactical daily execution of the business to include merchandising objectives, new line acceptance, budget adherence and building of relationships
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Managing the business within the parameters of the operating expense budget
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­Attending monthly executive meetings to report back to business