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Vuyiswa Mbhotwe
Senior Digital Account Manager, who has managed a diverse portfolio of high-profile clients, including Distell, Samsung, and Unilever. My hands-on experience with digital marketing, PR campaigns, partnership development, and experiential marketing has given me a solid understanding of the strategies needed to achieve successful outcomes.
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Show profile Hide profileVML Senior Digital Account Manager - Vodacom Johannesburg, GP | February 2023 – Present
• Spearheaded end-to-end development of digital marketing campaigns for Vodacom SA, increasing client satisfaction and retention through personalised strategy and content marketing.
• Directed cross-functional teams to deliver multi-channel marketing strategies, ensuring seamless alignment with business goals and elevating brand visibility.
• Efficiently managed project budgets, with 100% adherence to financial plans, while regularly providing insightful updates to stakeholders.
• Utilised performance analytics to optimize campaigns, contributing to continuous improvement and measurable marketing success.
Clockwork Media Senior Digital Account Manager – Canon, Bob Martin Group, Discovery and Life Health Solutions Johannesburg, GP | April 2022 – January 2023
• Developed comprehensive top-line marketing strategies for TTL communications, consistently achieving client objectives and meeting deadlines.
• Managed multiple high-performing campaigns across digital and traditional media, with proven success in budget optimization and performance tracking.
• Directed creative teams, ensuring all marketing collateral adhered to brand guidelines and delivered cohesive messaging across platforms.
Saatchi & Saatchi Digital Account Manager – Gordons, Klipdrift & Count Pushkin Johannesburg, GP | April 2021 – April 2022
• Led integrated marketing campaigns for Distell brands, ensuring effective ideation, execution, and post-campaign reporting.
• Enhanced campaign ROI by fostering strategic influencer partnerships, aligning them with brand objectives to maximize engagement and reach.
• Provided actionable strategic recommendations based on market research, driving forward-thinking marketing efforts for future campaigns.
• Led the development and optimisation of the Distell eCommerce platform (The Sip Selection), driving significant improvements in user experience and online sales.
• Managed regular website updates for Gordon's and Klipdrift, integrating SEO best practices to boost organic search rankings and increase site traffic.
• Collaborated with cross-functional teams to ensure cohesive brand representation and streamlined the content management process, resulting in enhanced digital performance and visibility for all brands.
The Hardy Boys ATL Account Manager – Vaseline, Lifebuoy, Tresemmé, Dawn, Robertsons, Rajah & Aromat Durban, KZN | June 2019 – April 2021
• Spearheaded the management of TTL campaigns for Unilever’s Beauty & Personal Care and Savouries brands, driving projects from initial concept through to execution, while ensuring strategic alignment with brand objectives.
• Consistently delivered campaigns on-time and within budget, maintaining seamless collaboration among cross-functional teams and external stakeholders.
• Leveraged influencer partnerships to amplify brand reach and engagement, aligning them with campaign goals to maximize impact.
• Developed and executed innovative TV and radio ads, retail merchandising and promotional marketing strategies that exceeded client expectations, significantly enhancing brand performance in competitive markets.
Cheil SA PR Account Manager - Samsung Johannesburg, GP | January 2018 – May 2019
• Formulated and executed PR strategies to strengthen brand equity for flagship Samsung launches, including leading the successful launch of the Samsung A Series.
• Conducted comprehensive competitive analysis to ensure market relevance and differentiation.
• Built and nurtured strong media relationships, amplifying brand messages through earned media and strategic influencer engagement.
• Adapted global brand content for local markets, ensuring consistent messaging while tailoring campaigns to resonate with regional audiences, driving brand visibility and consumer engagement.
VML Senior Digital Account Manager - Vodacom Johannesburg, GP | February 2023 – Present
• Spearheaded end-to-end development of digital marketing campaigns for Vodacom SA, increasing client satisfaction and retention through personalised strategy and content marketing.
• Directed cross-functional teams to deliver multi-channel marketing strategies, ensuring seamless alignment with business goals and elevating brand visibility.
• Efficiently managed project budgets, with 100% adherence to financial plans, while regularly providing insightful updates to stakeholders.
• Utilised performance analytics to optimize campaigns, contributing to continuous improvement and measurable marketing success.
Clockwork Media Senior Digital Account Manager – Canon, Bob Martin Group, Discovery and Life Health Solutions Johannesburg, GP | April 2022 – January 2023
• Developed comprehensive top-line marketing strategies for TTL communications, consistently achieving client objectives and meeting deadlines.
• Managed multiple high-performing campaigns across digital and traditional media, with proven success in budget optimization and performance tracking.
• Directed creative teams, ensuring all marketing collateral adhered to brand guidelines and delivered cohesive messaging across platforms.
Saatchi & Saatchi Digital Account Manager – Gordons, Klipdrift & Count Pushkin Johannesburg, GP | April 2021 – April 2022
• Led integrated marketing campaigns for Distell brands, ensuring effective ideation, execution, and post-campaign reporting.
• Enhanced campaign ROI by fostering strategic influencer partnerships, aligning them with brand objectives to maximize engagement and reach.
• Provided actionable strategic recommendations based on market research, driving forward-thinking marketing efforts for future campaigns.
• Led the development and optimisation of the Distell eCommerce platform (The Sip Selection), driving significant improvements in user experience and online sales.
• Managed regular website updates for Gordon's and Klipdrift, integrating SEO best practices to boost organic search rankings and increase site traffic.
• Collaborated with cross-functional teams to ensure cohesive brand representation and streamlined the content management process, resulting in enhanced digital performance and visibility for all brands.
The Hardy Boys ATL Account Manager – Vaseline, Lifebuoy, Tresemmé, Dawn, Robertsons, Rajah & Aromat Durban, KZN | June 2019 – April 2021
• Spearheaded the management of TTL campaigns for Unilever’s Beauty & Personal Care and Savouries brands, driving projects from initial concept through to execution, while ensuring strategic alignment with brand objectives.
• Consistently delivered campaigns on-time and within budget, maintaining seamless collaboration among cross-functional teams and external stakeholders.
• Leveraged influencer partnerships to amplify brand reach and engagement, aligning them with campaign goals to maximize impact.
• Developed and executed innovative TV and radio ads, retail merchandising and promotional marketing strategies that exceeded client expectations, significantly enhancing brand performance in competitive markets.
Cheil SA PR Account Manager - Samsung Johannesburg, GP | January 2018 – May 2019
• Formulated and executed PR strategies to strengthen brand equity for flagship Samsung launches, including leading the successful launch of the Samsung A Series.
• Conducted comprehensive competitive analysis to ensure market relevance and differentiation.
• Built and nurtured strong media relationships, amplifying brand messages through earned media and strategic influencer engagement.
• Adapted global brand content for local markets, ensuring consistent messaging while tailoring campaigns to resonate with regional audiences, driving brand visibility and consumer engagement.
