Craig Kolb owns Acentric Marketing Research. Acentric conducts marketing research in the areas of new-product research, brand equity, customer satisfaction/loyalty, employee engagement, stakeholder satisfaction and public opinion. Craig is widely published in the area of marketing research, having written numerous articles and conference papers for both local and international conferences. Contact details: tel +27871644717 | email az.oc.cirtneca@ofni | website www.acentric.co.za