A product recall is a type of crisis that offers unique ethical, logistical, legal, communication and management decision-making challenges. Done wrong, they have the potential to destroy a company's reputation and damage brand value. This training will enable participants to make recommendations in their company on how to manage reality and perceptual challenges that may arise from a product recall, making the training also useful for benchmarking and auditing purposes.
Numerous international and local incidents have shown repeatedly that a recall deserves prior thought and planning.
The Product Recall Crisis Management workshop covers:
Ethical, professional, legal, operational, managerial and communication aspects.
The South African Consumer Protection Act places onerous responsibility on companies to recall faulty products in a manner that will cause no harm to the public. This implies detailed crisis management & crisis communication protocols that incorporate best practice thinking, crisis communication and logistical management.
The challenges of dealing with a product recall are immense and resource-challenging. Not only are there the challenges of dealing with the recall itself but the challenges of communicating with all stakeholders and minimising reputational fallout is high.
The issues in dealing with a recall go back long before the actual recall event. Prior preparation, risk management, attention to quality and communication issues need to be addressed and will be scrutinised if such a recall ever takes place.
Since a recall is always a possibility, despite quality controls and risk management, companies are well advised to plan to handle potential recalls well in advance, as handling product recalls professionally can go a long way to safeguard reputation.
The training includes detailed case studies that will test decision-making, communication, organising abilities and ethical responsibilities.
To Apply, email: moc.namennibnoed@noed
https://apollohotel.co.za/
