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Cell C puts new agency decision on review
In a rather terse statement Karin Fourie, senior manager: public and media relations at Cell C, stated that "the new CEO is currently reviewing the appointment of an agency or agencies" and refused to comment further or to respond to a request from Marklives.com to clarify the one-liner.
Alan Knott-Craig Snr was recently announced as the new CEO of Cell C and joined the company on 1 April 2012. Knott-Craig helped found rival Vodacom and lead the company for 15 years.
Cell C also confirmed the resignation of Mandy Waddington, the Cell C brand and marketing communications executive who presided over the agency appointment process, while stating that it had a policy in place to not comment on the reasons for executives leaving the business
Continue reading the full story on www.marklives.com.
Source: MarkLives.com
MarkLives.com is the marketing, advertising and media news and insights site run by business journalist Herman Manson (former co-founder and publisher of Brand magazine). The site regularly breaks industry news and has built a strong following with its independent and opinionated stance on key industry issues. Follow MarkLives on Twitter at @marklives, become a Facebook fan and subscribe to the weekly newsletter.
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