Latest newsDentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach integrating precision data, transformational creativity, and measurable business outcomes. Anchored by its revolutionary operating system and strategic partnerships, Dentsu Influence enhances dentsu’s existing influencer marketing capabilities globally. It offers brands a full-funnel, impact-driven influencer marketing solution for today’s digital landscape. 17 Dec 2024 Read more For young content creators, becoming an influencer isn’t just a career goal, it’s a dream of turning passion into purpose, creativity into connection, and personal stories into global impact. As influencer marketing grows as a force shaping culture and consumer behaviour, Dentsu School of Influence is set to spotlight content creators who have what it takes to stand out in this exciting industry. The judging process for 2025 is underway, with experts from leading brands and agencies weighing in to choose the cohort of content creators for next year’s Dentsu School of Influence. 12 Dec 2024 Read more Dentsu Kenya has made headlines, securing the coveted title of "Agency of the Year" at the 2024 Digital Media Awards (DMA). This remarkable achievement includes four Golds, four Silvers, and three Bronzes, with Tusker honoured as "Brand of the Year." The agency also celebrated individual accolades for "Creative Director of the Year" and "Copywriter of the Year." These awards affirm dentsu Kenya’s commitment to “Innovating to Impact,” creating work that resonates with East Africa’s connected audiences and drives measurable results. 11 Dec 2024 Read more Dentsu South Africa is thrilled to announce the appointment of TJ Njozela as our new executive creative director, effective 1 February 2025. A celebrated figure in the creative industry, TJ brings a wealth of experience and leadership that will further strengthen our commitment to innovation and excellence. 3 Dec 2024 Read more Dentsu SSA proudly announces its groundbreaking designation as a Google Marketing Platform Sales Partner in sub-Saharan Africa (SSA). This landmark partnership elevates dentsu SSA’s ability to deliver advanced marketing technology solutions, enabling clients to lead in a dynamic and competitive digital environment. 27 Nov 2024 Read more The landscape of digital marketing is constantly evolving, and search engine optimisation (SEO) is no exception. Today, SEO specialists are expanding their expertise beyond keywords and website audits to embrace
dynamic creative optimisation (DCO)—a cutting-edge approach to creating personalised, data-driven advertising. 25 Nov 2024 Read more Dentsu South Africa proudly announces the launch of Merkury, a powerful new marketing platform developed in collaboration with Telkom, designed to bring brands closer to real South African consumers than ever before. Built as a Dentsu product, Merkury leverages Telkom’s extensive network data to offer brands access to an unparalleled target pool of over 20 million unique profiles, creating a truly transformative approach to consumer engagement. 20 Nov 2024 Read more In a world where digital landscapes constantly shift, Artificial Intelligence (AI) is redefining the role of Search Engine Optimisation (SEO). Today, AI-driven tools are transforming everything from understanding user intent to customising search results, making it essential for businesses to adapt to these innovations to stay visible and relevant. 18 Nov 2024 Read more After a transformative 10 years at the helm of dentsu Kenya, Chris Madison is stepping down as CEO, marking a significant milestone for both himself and the agency. Under Madison’s leadership, dentsu Kenya has experienced tremendous growth, delivering pioneering innovations and achieving record-breaking account gains, solidifying its position as a powerhouse in the Kenyan market. 15 Nov 2024 Read more Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. 12 Nov 2024 Read more Globally, influencing has become a top career aspiration for the younger generations. According to decision intelligence researchers, Morning Consult, a whopping 57% of Gen Z would become influencers if given the opportunity. 53% of the survey respondents regard influencing as a respectable career and the majority said they would be willing to leave their current jobs if they could sustain their lifestyles as influencers. 29 Oct 2024 Read more As digital marketing grows more sophisticated, the balance between insightful tracking and protecting user privacy has become a critical challenge. With regulations tightening, agencies must embrace smarter tools to ensure they collect accurate data while respecting user privacy. Let’s explore how the Conversions API (CAPI) and Server-Side Google Tag Manager (GTM) are revolutionising tracking, particularly within Africa’s evolving privacy landscape. 25 Oct 2024 Read more Africa's gaming industry is on a trajectory of remarkable growth, driven by a young, tech-savvy population and increased access to mobile technology. With over 300 million gamers across the continent, mobile gaming leads the charge as smartphones become more affordable and internet penetration deepens. Countries like Nigeria, Kenya, and South Africa are emerging as key players, showcasing a vibrant ecosystem of developers, competitive esports, and a growing audience hungry for digital entertainment. 24 Oct 2024 Read more Information is just a click away, and SEO has become essential for companies looking to stay competitive. It has become a cornerstone for businesses aiming to thrive online. In my previous article, AI in SEO: Ushering in a New Era of Search Engine Optimisation, I explored how artificial intelligence (AI) is revolutionising SEO by offering deeper insights into user intent, optimising content, and enhancing search rankings. 17 Oct 2024 Read more Dentsu SSA has firmly established itself as a frontrunner at the Loeries 2024, the premier awards event for Africa and the Middle East. Achieving a shortlist is a noteworthy accomplishment, and winning a Loerie further affirms the team's dedication to reconnecting with the craft, stirring emotions, and forging lasting connections through compelling visual storytelling. 15 Oct 2024 Read more Are you a recent graduate or a part-time student ready to dive into the world of marketing and advertising, or know someone that is? Great news! Applications are now open for the 2025 dentsu South Africa (SA) Paid Internship Programme. 11 Oct 2024 Read more As a dentsu Performance Team lead, I’m eager to reveal how we harness the power of Google and Bing to refine our search marketing strategies. This approach isn’t just about visibility; it’s about making meaningful connections with each user and enhancing their journey from search to satisfaction. 9 Oct 2024 Read more Discover the latest insights from the world’s top marketing leaders in the newest episode of the Dentsu Wisdom Series. The Dentsu Creative CMO Survey 2024 unveils the key concerns and innovative strategies of over 950 CMOs from 14 markets. 8 Oct 2024 Read more Red Star SA, in collaboration with media partners Heed and Rook Digital, are thrilled to announce its remarkable achievements at the prestigious New Generation Social & Digital Media Awards. This recognition highlights the power of collaboration, teamwork, innovation, and creativity that drives our success. 4 Oct 2024 Read more In today’s digital age, information is at our fingertips, often in the form of a mobile device in our pockets. Consequently, SEO has become a cornerstone for businesses aiming to thrive online. However, the landscape of SEO has been undergoing a profound transformation, thanks to rapid advancements in artificial intelligence (AI). With its ability to learn, adapt, and process vast amounts of data, AI is revolutionising the way we approach SEO. 2 Oct 2024 Read more
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