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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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BBDO Minneapolis with BBDO New York's “The Infinity Classroom” for Theirworld.

ADC 99th Annual Awards Week: The New York Times Magazine wins four Gold Cubes

19 May 2020

Tertius Carstens named CEO for PepsiCo sub-Saharan Africa

Tertius Carstens named CEO for PepsiCo sub-Saharan Africa

19 May 2020

Impact BBDO Dubai with BBDO Pakistan Lahore and Samar Minallah Khan Islamabad's “Truck Art Childfinder” on behalf of Berger Paints.

ADC 99th Annual Awards Week: 36 Cube winners in Fashion Design and Illustration

18 May 2020

NYF Advertising Awards announces 2020 recipients of special Industry Awards

NYF Advertising Awards announces 2020 recipients of special Industry Awards

12 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

7 May 2020

Image supplied.

D&AD announces 2020 programme

6 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

Kantar 4 May 2020

AME Awards announces 2020 finalists

AME Awards announces 2020 finalists

4 May 2020

The One Club's Creative Week transforms into Creative Month 2020

The One Club's Creative Week transforms into Creative Month 2020

29 Apr 2020

Lex Bradshaw-Zanger, L'Oréal.

Warc Awards 2020 announces Effective Social Strategy shortlist

29 Apr 2020

Africa Shared Value Leadership eSummit - Economic survival in a post-pandemic world

Africa Shared Value Leadership eSummit - Economic survival in a post-pandemic world

Shift Impact Africa 28 Apr 2020

Scan Display offers temporary infrastructure for Covid-19

Scan Display offers temporary infrastructure for Covid-19

Scan Display 28 Apr 2020

Source: Wan-Ifra website.

Winners of the Wan-Ifra European Digital Media Awards announced

23 Apr 2020

Warc Awards 2020 announces Effective Content Strategy shortlist

22 Apr 2020

Not taking lockdown lying down: A 360 industry overview

Not taking lockdown lying down: A 360 industry overview

Bizcommunity.com 21 Apr 2020

Finalists announced for global ADC 99th Annual Awards

Finalists announced for global ADC 99th Annual Awards

21 Apr 2020

10 ways to stay connected on Biz during lockdown

10 ways to stay connected on Biz during lockdown

Bizcommunity.com 15 Apr 2020

Ivan Pollard. Image credit: General Mills.

Warc Awards 2020 announces Effective Use of Brand Purpose shortlist

15 Apr 2020

Image credit: freestocks on .

Covid-19 causes interest in Netflix to rise by 142%

9 Apr 2020

Dentsu Data Labs sub-Saharan Africa launches #Covid-19 Intelligence Centre

Dentsu Data Labs sub-Saharan Africa launches #Covid-19 Intelligence Centre

Dentsu 9 Apr 2020

Covid-19 will bring about a retail apocalypse

Covid-19 will bring about a retail apocalypse

Howard Saunders 8 Apr 2020

Joe Stubbs, Interbrand. Image supplied.

Key learnings behind the winning work from the Warc Rankings

8 Apr 2020

Jane Wakely, Mars & Mars Pet Nutrition.

Warc Awards 2020 announces Effective Innovation shortlist

8 Apr 2020

Image supplied.

One Club launches Online Student Portfolio Reviews for grads during pandemic

7 Apr 2020

The Bizcommunity: Not taking lockdown lying down

The Bizcommunity: Not taking lockdown lying down

Bizcommunity.com 6 Apr 2020

Credit: Hanson Lu on .

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

Credit: Elijah O'Donnell on .

Why Africa's journalists aren't doing a good job on Covid-19

George Ogola 26 Mar 2020

#Covid-19: Bizcommunity takes business virtual, as usual

#Covid-19: Bizcommunity takes business virtual, as usual

Bizcommunity.com 25 Mar 2020

What people really get up to in self-isolation

What people really get up to in self-isolation

Izzy Pugh, Kantar 25 Mar 2020