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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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TMG acquires 32.26% stake in Ghana's Multimedia Group

TMG acquires 32.26% stake in Ghana's Multimedia Group

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Apps challenge launched

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19 Aug 2013

Cowbell uses South African animator Luma for latest TVC

Cowbell uses South African animator Luma for latest TVC

16 Aug 2013

MTN's earnings up 22% to 654c

MTN's earnings up 22% to 654c

14 Aug 2013

Media consumption, audience tracking tool launched

Media consumption, audience tracking tool launched

18 Jul 2013

E-commerce poised to support Africa's massive consumer boom

E-commerce poised to support Africa's massive consumer boom

Thabiso Mochiko 4 Jul 2013

African youths and ICT: opportunities abound

Jonathan Kalan 28 Jun 2013

Tamale gets first TV station

28 Jun 2013

Africa's entrepreneurial explosion: a space ripe for the taking

Michelle Atagana 24 May 2013

Initiative to create digital jobs in Africa

Initiative to create digital jobs in Africa

14 May 2013

MTN goes live with cloud services

MTN goes live with cloud services

9 Apr 2013

Gemalto selected to be part of eGhana project

Gemalto selected to be part of eGhana project

8 Apr 2013

Mobile and digital trends in 5 African countries: a cultural interpretation

Mobile and digital trends in 5 African countries: a cultural interpretation

Marcela Ospina 7 Feb 2013

Africa advancing digitally

Bluegrass Digital 24 Jan 2013

MTN re-launches MTN Play portal

MTN re-launches MTN Play portal

19 Dec 2012

Vodafone forces capped broadband services on subscribers

Vodafone forces capped broadband services on subscribers

Masahudu Kunateh 29 Nov 2012

African News Innovation Challenge winners announced

African News Innovation Challenge winners announced

29 Nov 2012

Mobile communication towers inaugurated in rural Ghana

Mobile communication towers inaugurated in rural Ghana

22 Nov 2012

IG Telecom selects Hughes HN Broadband Solution

5 Nov 2012

MTN to deliver Windows devices to African markets

MTN to deliver Windows devices to African markets

29 Oct 2012

MTN Ghana connects subscribers to Deutsche Welle radio

MTN Ghana connects subscribers to Deutsche Welle radio

Masahudu Kunateh 10 Oct 2012

Ghana's ICT policy under review

Masahudu Kunteh 4 Oct 2012

Alcatel-Lucent extends e-government services to rural regions

Alcatel-Lucent extends e-government services to rural regions

1 Oct 2012

Internet-based education introduced to high schools in Ghana

Masahudu Kunateh 25 Sep 2012

iROKING hits 100 000 registered users

iROKING hits 100 000 registered users

27 Aug 2012

West Africa Cable System officially launched

11 May 2012

ITWeb Africa launches new website

ITWeb Africa launches new website

9 May 2012

Helios Towers delivers speech at 2nd Ghana Telecoms Summit

Helios Towers delivers speech at 2nd Ghana Telecoms Summit

23 Apr 2012

Uganda to host Africa's spectrum management workshop

Julius Businge 19 Apr 2012