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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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Image by 123RF

Facebook expands video ads support

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

Image by 123RF

Ransomware: African businesses continue to be at high risk

20 May 2016

Left to right: Chris George, strategic negotiator, Google; Mike van den Bergh, CMO, PCCW Global; Funke Opeke, CEO, MainOne; Chris Wood, CEO, WIOCC and Willem Marais, group managing executive and CEO, Liquid Telecom SA, during the MainOne-hosted Africa Panel Session.

Africa's digital potential discussed at International Telecommunications Week

13 May 2016

Africa Code Week aims to spread digital literacy

Africa Code Week aims to spread digital literacy

12 May 2016

Ringier Africa, One Africa Media in classifieds JV

Ringier Africa, One Africa Media in classifieds JV

10 May 2016

Ghana to celebrate World Safer Internet Day 2016

Ghana to celebrate World Safer Internet Day 2016

Sebastian R. Freiku 3 Feb 2016

Five African Bitcoin startups to watch

Five African Bitcoin startups to watch

Gabriella Mulligan 26 May 2015

Samsung launches Digital Village in Volta Region, Ghana

Samsung launches Digital Village in Volta Region, Ghana

Lilian Mutegi 4 May 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

Facebook, Airtel Partner to Bring Internet.org APP to Ghana

Facebook, Airtel Partner to Bring Internet.org APP to Ghana

Lilian Mutegi 27 Jan 2015

OMG moment: Taking note of Africa's mobile media movement

OMG moment: Taking note of Africa's mobile media movement

Leigh Andrews 13 Jan 2015

Application economy creates opportunity for Africa

Application economy creates opportunity for Africa

Gary Lawrence 30 Oct 2014

Saatchi & Saatchi SA stick their heads above the rest at the Giraffes

Saatchi & Saatchi SA stick their heads above the rest at the Giraffes

Leigh Andrews 28 Oct 2014

AfricaOnline managed service solution launched in Ghana

AfricaOnline managed service solution launched in Ghana

9 Oct 2014

Increased internet access set to boost consumer spend

Increased internet access set to boost consumer spend

19 Sep 2014

Mara Mentor portal, app launched to support African entrepreneurs

Mara Mentor portal, app launched to support African entrepreneurs

8 Sep 2014

New search engine for schools set to launch soon

New search engine for schools set to launch soon

16 Jul 2014

Classified sites proves popular in emerging markets

Classified sites proves popular in emerging markets

3 Jul 2014

Engaging the digital audience

Engaging the digital audience

23 Jun 2014

EDGE53 unveils new branding, services

EDGE53 unveils new branding, services

16 May 2014

Social media is an important tool for terrorist organisation says Gabriel Weimann of Haifa University. Image:

Social media is a key for terror groups

15 May 2014

Dimension Data opens office in Ghana

Dimension Data opens office in Ghana

14 Apr 2014

Free broadcast text message could save lives in Africa each year. Floods in South Africa killed at least 32 people in March. Image: Vanessa O'Neale Crous

Text messages may save lives in flood-prone Africa

26 Mar 2014

MTN's Pieter Verkade. Image: LinkjedIn

Data centres‚ cloud services key to MTN Business's growth plan

Thabiso Mochiko 17 Mar 2014

New initiative set to cut internet costs in Ghana

New initiative set to cut internet costs in Ghana

7 Feb 2014

Rebellion in the Dotcom Kingdom

Rebellion in the Dotcom Kingdom

Naseem Javed 6 Feb 2014

Microsoft welcomes first female country manager in Africa

Microsoft welcomes first female country manager in Africa

3 Dec 2013

Mobile internet key in Africa

Mobile internet key in Africa

Danette Breitenbach 29 Nov 2013

The state of the nation: Advertising in Africa

The state of the nation: Advertising in Africa

Staff Reporter 21 Sep 2013