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Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global BrandsKantar

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

Data safari: Mapping emerging Africa's analytics

Data safari: Mapping emerging Africa's analytics

28 Dec 2015

GIBA announces partnership with GeoPoll and Kantar Media

GIBA announces partnership with GeoPoll and Kantar Media

27 Nov 2015

African markets emerge on global retail development index

African markets emerge on global retail development index

3 Jun 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

How does Ghana see South Africa?

How does Ghana see South Africa?

Shamin Chibba 14 Nov 2014

[MRMW] Adapt or die - spotlight on mobile market research

[MRMW] Adapt or die - spotlight on mobile market research

Leigh Andrews 7 Nov 2014

Increased internet access set to boost consumer spend

Increased internet access set to boost consumer spend

19 Sep 2014

Millward Brown Vermeer opens regional office in South Africa

Millward Brown Vermeer opens regional office in South Africa

Kantar 17 Jul 2014

First ACW2014 - experiences shared, lessons learned

First ACW2014 - experiences shared, lessons learned

7 Jul 2014

More news

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

Data safari: Mapping emerging Africa's analytics

Data safari: Mapping emerging Africa's analytics

28 Dec 2015

GIBA announces partnership with GeoPoll and Kantar Media

GIBA announces partnership with GeoPoll and Kantar Media

27 Nov 2015

African markets emerge on global retail development index

African markets emerge on global retail development index

3 Jun 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

How does Ghana see South Africa?

How does Ghana see South Africa?

Shamin Chibba 14 Nov 2014

[MRMW] Adapt or die - spotlight on mobile market research

[MRMW] Adapt or die - spotlight on mobile market research

Leigh Andrews 7 Nov 2014

Increased internet access set to boost consumer spend

Increased internet access set to boost consumer spend

19 Sep 2014

Millward Brown Vermeer opens regional office in South Africa

Millward Brown Vermeer opens regional office in South Africa

Kantar 17 Jul 2014

First ACW2014 - experiences shared, lessons learned

First ACW2014 - experiences shared, lessons learned

7 Jul 2014

PAMRO 2014 Conference: Media Research for One Continent

PAMRO 2014 Conference: Media Research for One Continent

25 Jun 2014

GeoPoll report on TV ratings in Africa

GeoPoll report on TV ratings in Africa

18 Jun 2014

The story of the African consumer

The story of the African consumer

Laine Barnard 3 Jun 2014

Bottom line: It's about Africa

Bottom line: It's about Africa

Danette Breitenbach 11 Apr 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Luxury goods firms taking the battle to Africa

Luxury goods firms taking the battle to Africa

Zeenat Moorad 27 Dec 2013

Ghana: West Africa's brightest business gem

Ghana: West Africa's brightest business gem

Kantar 11 Dec 2013

MEF Africa embarks on study of mobile businesses

MEF Africa embarks on study of mobile businesses

14 Oct 2013

Audience tracking tool for African radio, initial results from Ghana

Audience tracking tool for African radio, initial results from Ghana

1 Oct 2013

Media consumption, audience tracking tool launched

Media consumption, audience tracking tool launched

18 Jul 2013

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