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Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

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Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

elwynn ©

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Kui Kariuki

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

Image by 123RF

Improving the lives of Ghanaian cocoa farmers

5 Dec 2016

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

AIMS students

Research funding for African scientists for climate change solutions

5 Sep 2016

More news

Image credit: bruce mars via

Marketing & MediaTop ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Marketing & MediaQuality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

RetailLess than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

Marketing & MediaAPA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Marketing & MediaBrands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Three key trends for African economic growth in 2018

Marketing & MediaThree key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience

Marketing & Media#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Marketing & MediaReimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

(c) Karol Kozlowski -

Marketing & MediaPay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Marketing & MediaKenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Marketing & MediaMultinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Marketing & MediaPublishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

Marketing & Media#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

elwynn ©

Marketing & Media#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

Marketing & Media#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

Marketing & Media#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Kui Kariuki

Marketing & Media#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

Marketing & MediaHow will Africa cope with its rising population challenges?

16 Aug 2017

Marketing & MediaBoost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls

Marketing & MediaThree African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Marketing & MediaAnalytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

Marketing & MediaHow brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

ICTAfrican data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

Marketing & MediaSub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Marketing & MediaCentres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Marketing & MediaResearch calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Marketing & MediaConsumer insights agency raises seed capital

16 Feb 2017

Image by 123RF

Marketing & MediaImproving the lives of Ghanaian cocoa farmers

5 Dec 2016

ECA Monthly stats report

Marketing & MediaECA launches monthly Africa economic and social data

6 Sep 2016

AIMS students

Marketing & MediaResearch funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey

Marketing & MediaTrans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Marketing & MediaInvestment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team

Marketing & MediaGeoPoll appoints head of Africa sales team

7 Jul 2016

Harmonising media research across Africa

Marketing & MediaHarmonising media research across Africa

Oresti Patricios 27 Jun 2016

Image by 123RF

Marketing & MediaYouth employment trends in East Africa

21 Jun 2016

Image by 123RF

Marketing & MediaUnlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Marketing & MediaIndependent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product

Marketing & MediaFirst Pan-African OOH measurement product

2 Jun 2016

Image by 123RF

Marketing & MediaAudience measurement extended into Africa

30 May 2016

Image by 123RF

Marketing & MediaWhy it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

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