Marketing & Media Trends

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Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

1 day

#BizTrends2023: What's next for payments in Africa?

#BizTrends2023: What's next for payments in Africa?

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#BizTrends2018: Storytelling has to sit at the core of it all

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#BizTrends2018: Brands need to stop thinking like brands and become more human

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#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

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Kevin Welman, director and co-owner of ByDesign Communications.

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Kevin Welman 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

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Nicole Solarsh Glickman, creative group head at House of Brave.

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Natalie Pool, Native VML's head of content.

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Matt Preschern, EVP and chief marketing officer of HCL Technologies.

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Daniel Munslow, independent communications consultant.

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#BizTrends2018: Identity crisis - the business of being WOKE

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Dion Chang 8 Jan 2018

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#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

#BizTrends2018: Sex, data and advertising

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Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

Daniel Munslow, independent communications consultant.

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#BizTrends2018: The ever-changing consumer

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Dave Nemeth 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

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Dean Oelschig 8 Jan 2018

#BizTrends2018: Go where the people are

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#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

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#BizTrends2018: Storytelling has to sit at the core of it all

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#BizTrends2018: Three things you have to know about your customers in 2018

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#BizTrends2018: The Platform Economy

#BizTrends2018: The Platform Economy

Josephine Buys 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

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Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

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Mike Oelschig, head of advisory at Cerebra.

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#BizTrends2018: Prescriptive data in the digital space, the next big thing

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Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.

#BizTrends2018: Rewind from attention spam back to attention span

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Natalie Pool, Native VML's head of content.

#BizTrends2018: Is the 280-character count the end of brands on Twitter?

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#BizTrends2018: Marketing in the era of 'always on' communication

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Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

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Omar Essack, CEO of Primedia Broadcasting.

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Gil Sperling, CTO of Popimedia.

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Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe

Social activism and trench marketing FTW

TBWA 18 Jan 2016

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