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Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

#BizTrends2022: Africa's business revolution powered by technology

#BizTrends2022: Africa's business revolution powered by technology

By Mathew Weiss 5 Jan 2022

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

More news

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

Top strategic predictions for 2020 and beyond

Top strategic predictions for 2020 and beyond

29 Oct 2019

#FB@15: Inside Facebook's 4 Cs for innovation

#FB@15: Inside Facebook's 4 Cs for innovation

Elouise Kelly 23 Jul 2019

Image source: Getty/Gallo

Data costs are preventing African consumers from taking full advantage of the crypto economy

Bronwyn Williams 20 Jun 2019

From l-r: Michelle Beh, MD The Jupiter Drawing Room Cape Town, Basil Fortuin, digital publisher for 24.com, Media 24, Adhil Patel, global director at Kantar TNS, Kelly Driscoll, Sanlam Digital Group digital marketing and social media manager, Karin du Chenne, CEO South Africa, Insights Kantar TNS and Lotang Mokoena, a strategist from VML. © .

IAB Insight Series: These are the trends transforming the digital economy

Juanita Pienaar 25 Feb 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

Brett Morris, group CEO of FCB Africa.

#BizTrends2019: Creativity is the currency of the future

Brett Morris 25 Jan 2019

#BizTrends2019: The speed of culture

#BizTrends2019: The speed of culture

Yatish Narsi 22 Jan 2019

Mark Tomlinson, group managing director Hellocomputer.

#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

Mark Tomlinson 21 Jan 2019

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.

#BizTrends2019: The rise of live communications and branded everything

Peter Khoury 16 Jan 2019

Kalliebree Keynerd, head of social media at Joe Public Connect.

#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd 16 Jan 2019

Olesia Bilkei ©

#BizTrends2019: Social marketing, and true word (of mouth) power

Leigh Andrews 15 Jan 2019

#BizTrends2019: Digital, data-driven biometrics

#BizTrends2019: Digital, data-driven biometrics

Pine Pienaar 15 Jan 2019

How Africa can embrace an AI-enabled future

How Africa can embrace an AI-enabled future

Zoaib Hoosen 18 Jul 2018

The Soapbox Films team with Stein back-left.

VR and digital video storytelling as top marketing tools for 2018

Leigh Andrews 19 Apr 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Natasha Fourie 5 Feb 2018

#BizTrends2018: Delivering UX with soul

#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

Gustav Goosen, CEO of The SpaceStation.

#BizTrends2018: The digital marketing trends marketers need to pay attention to

Gustav Goosen 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

#BizTrends2018: It is time for marketing professionals to become more innovative

Desiree Gullan 8 Jan 2018

#BizTrends2018: An augmented reality check

#BizTrends2018: An augmented reality check

Johan Walters 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing

#BizTrends2018: Prescriptive data in the digital space, the next big thing

Paula Raubenheimer 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR

#BizTrends2018: Personalised advertising, robots and AR

Bianca Quinn-Diavastos 8 Jan 2018

Natalie Pool, Native VML's head of content.

#BizTrends2018: Is the 280-character count the end of brands on Twitter?

Natalie Pool 8 Jan 2018

#BizTrends2018: The Platform Economy

#BizTrends2018: The Platform Economy

Josephine Buys 8 Jan 2018

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.

#BizTrends2018: Rewind from attention spam back to attention span

Leigh Andrews 8 Jan 2018

Mike Oelschig, head of advisory at Cerebra.

#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Mike Oelschig 8 Jan 2018

More news

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Marketing & Media5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

#BizTrends2022: Africa's business revolution powered by technology

Marketing & Media#BizTrends2022: Africa's business revolution powered by technology

Mathew Weiss 5 Jan 2022

The Best of Biz: Marketing & Media Africa 2019

Marketing & Media#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

The Best of Biz: Marketing & Media 2019

Marketing & Media#BestofBiz 2019: Marketing & Media

17 Dec 2019

Top strategic predictions for 2020 and beyond

ICTTop strategic predictions for 2020 and beyond

29 Oct 2019

#FB@15: Inside Facebook's 4 Cs for innovation

Marketing & Media#FB@15: Inside Facebook's 4 Cs for innovation

Elouise Kelly 23 Jul 2019

Image source: Getty/Gallo

FinanceData costs are preventing African consumers from taking full advantage of the crypto economy

Bronwyn Williams 20 Jun 2019

From l-r: Michelle Beh, MD The Jupiter Drawing Room Cape Town, Basil Fortuin, digital publisher for 24.com, Media 24, Adhil Patel, global director at Kantar TNS, Kelly Driscoll, Sanlam Digital Group digital marketing and social media manager, Karin du Chenne, CEO South Africa, Insights Kantar TNS and Lotang Mokoena, a strategist from VML. © .

Marketing & MediaIAB Insight Series: These are the trends transforming the digital economy

Juanita Pienaar 25 Feb 2019

Microsoft CMO on the transformation of digital marketing

Marketing & MediaMicrosoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Marketing & Media#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

Brett Morris, group CEO of FCB Africa.

Marketing & Media#BizTrends2019: Creativity is the currency of the future

Brett Morris 25 Jan 2019

#BizTrends2019: The speed of culture

Marketing & Media#BizTrends2019: The speed of culture

Yatish Narsi 22 Jan 2019

Mark Tomlinson, group managing director Hellocomputer.

Marketing & Media#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

Mark Tomlinson 21 Jan 2019

$Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.$

Marketing & Media#BizTrends2019: The rise of live communications and branded everything

Peter Khoury 16 Jan 2019

Kalliebree Keynerd, head of social media at Joe Public Connect.

Marketing & Media#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd 16 Jan 2019

Olesia Bilkei ©

Marketing & Media#BizTrends2019: Social marketing, and true word (of mouth) power

Leigh Andrews 15 Jan 2019

#BizTrends2019: Digital, data-driven biometrics

ICT#BizTrends2019: Digital, data-driven biometrics

Pine Pienaar 15 Jan 2019

How Africa can embrace an AI-enabled future

Marketing & MediaHow Africa can embrace an AI-enabled future

Zoaib Hoosen 18 Jul 2018

The Soapbox Films team with Stein back-left.

Marketing & MediaVR and digital video storytelling as top marketing tools for 2018

Leigh Andrews 19 Apr 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Marketing & Media#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Natasha Fourie 5 Feb 2018

#BizTrends2018: Delivering UX with soul

Marketing & Media#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

#BizTrends2018: The Platform Economy

Marketing & Media#BizTrends2018: The Platform Economy

Josephine Buys 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

Marketing & Media#BizTrends2018: It is time for marketing professionals to become more innovative

Desiree Gullan 8 Jan 2018

Mike Oelschig, head of advisory at Cerebra.

Marketing & Media#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Mike Oelschig 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing

Marketing & Media#BizTrends2018: Prescriptive data in the digital space, the next big thing

Paula Raubenheimer 8 Jan 2018

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.

Marketing & Media#BizTrends2018: Rewind from attention spam back to attention span

Leigh Andrews 8 Jan 2018

Natalie Pool, Native VML's head of content.

Marketing & Media#BizTrends2018: Is the 280-character count the end of brands on Twitter?

Natalie Pool 8 Jan 2018

Gustav Goosen, CEO of The SpaceStation.

Marketing & Media#BizTrends2018: The digital marketing trends marketers need to pay attention to

Gustav Goosen 8 Jan 2018

#BizTrends2018: An augmented reality check

Marketing & Media#BizTrends2018: An augmented reality check

Johan Walters 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR

Marketing & Media#BizTrends2018: Personalised advertising, robots and AR

Bianca Quinn-Diavastos 8 Jan 2018

Gil Sperling, CTO of Popimedia.

Marketing & Media#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018