The pros and cons of exhibitions
Everyone has a story to tell… do you think that auditing exhibitions will regulate the fly-by-nights out there that have disappointed clients time and time again? 20 Jul 2003
The Pick ‘n Pay crisis
Crisis Communication is an integral part of any communication professionals’ portfolio - would you have handled the Pick ‘n Pay 'food terrorist' issue any differently if you were in charge? Do you agree with PRISA’s views above? 6 Jul 2003
Strategic Planning
With the outflow of experience from SA, clients are placing junior staff (unfairly) into senior marketing positions. 6 Jul 2003
Kulula.com's new ad campaign
Have you seen the new Kulula.com ad: now flying Jo'burg to the windy city (lady seen with hair blowing all over the show) 3 Jul 2003
The ARA and alcohol advertising
The Industry Association for Responsible Alcohol Use (ARA), comprising the major alcohol-producing companies of South Africa, has stated their position on alcohol advertising on their website, www.ara.co.za. 30 Jun 2003
Cell C Campaign - Save the Money!
This campaign has been conveniently launched at exactly the same time as existing contract subscription rate hikes. 25 Jun 2003
Does Apple Exist in South Africa?
We all use their hardware religiously, where is the support? 25 Jun 2003
5FM TV campaign ''Go With It''
With 5FM's latest campaign "GO WITH IT", who actually goes with it? 23 Jun 2003
Continued lowering standards for black radio advertisements
Myself and other people that fall within this market have really been offended by the lack of dedication by radio producers and audio directors from ad agencies. 19 Jun 2003
Is Dulux pushing it?
In the latest Dulux advert, a photo of Happy Sindane - the teenager who claims he was abducted from a white family and raised in a township - appears above the tagline: "Any colour you can think of". 18 Jun 2003
Transform or abandon the Loeries
Jabu Mabuza, chairman of the Marketing Federation of South Africa, has called on the industry to transform or abandon the Loeries. 13 Jun 2003
New Opel Campaign
I saw the new Opel Corsa (Classic i think) Tv ad last night and heard some radio ads this morning. It's all comparative ads against the Polo and uses the line "better than Polo" if i remember correctly. 11 Jun 2003
Who's got power to decide on what to divest?
Competition tribunal VS Organisations. 11 Jun 2003
Advertising on Cows! Why not kids?
I read in the Advantage Magazine that a overseas company is selling advertising space on cows!? 5 Jun 2003
Subliminal advertising
After the furore of subliminal advertising a few years ago is it still practised in South Africa? 5 Jun 2003
Does the print media even remember they have a social reponsibility to the people?
Seems the more papers sell the more sensational stories become! 5 Jun 2003
Are black copywriters ever considered for awards?
It's just that I noticed that there aren't any in all the ads of the month/year. Yet most of these ads are supposed to be talking to Black audiences. 2 Jun 2003
Has plagiarism won over creativity?
The Generator site structure, layout and a few concepts are basically copied directly from the 2advanced site. 2 Jun 2003
Would you join PRISA?
Is PRISA doing enough to market itself amongst the local industry? If you are a member, are you satisfied with PRISA's representation of you and your company, if you are not a member of PRISA, why not? 1 Jun 2003
The VW Golf Ad
What do you think of the new VW Golf Ad (the one where the bloke can't get it up, then goes for a spin in his Golf and comes back home ready for action)? 31 May 2003
How many adverts can you squeeze into a cinema full of people waiting to watch the Matrix?!
I admit I did not count but it was about ten too many!!! 28 May 2003
Bus shelter, sweet bus shelter
I find the new Standard Bank adverts on bus shelters quite offensive and I'm quite surprised because of Standard bank being as family orientated as they are. 28 May 2003
Impact of poor Springbok Performance on advertising revenues during World Cup
Will the continuing poor performance of the South African rugby side have a negative impact on advertising revenues during the upcoming World Cup? 27 May 2003
Alternative media - does it work
The new buzz word seems to be alternative BTL media, but my question that I would like to open up to this forum, is does it work? Does traditional ATL media hold more weight or is it on the way out? 25 May 2003
Half-naked ladies - not music to my ears
What is it with hair care and skin care adverts using half naked chicks, doing somersaults and handstands in galeforce wind conditions, to sell their products? 20 May 2003
Done ideas
New Motorola Ad with the guy humming the tune from someone's cellphone which sets off a chain reaction, only to end up back at the original guy. 20 May 2003
Branding kids
Am I the only one to feel uncomfortable with the idea of teaching children to read by flashing brand names at them? 20 May 2003
Fantastic graveyard advert for Axe
While paging through the latest FHM I saw a fantastic advertisement for Axe. It features two girls digging up a dead guy in a cemetary. The line reads "The long lasting Axe Effect." 19 May 2003
Does PRISA deliver on international standards?
Following on the PRISA debate raised in the last issue (Communicate, 5-5-2003), comments came thick and fast! A South African PRO working in the UK, Zipphora Mothoa-Laird, is amazed to learn that PRISA does not enjoy credibility among many communications consultants in SA, when the UK IPR markets itself aggressively within the UK to both employers and employees, bringing a range of benefits to members such as herself. 18 May 2003
Empowerment jobs require 'valid drivers licence'
When advertising for posts, most employers from all sectors, including the government, require "valid drivers licence" and "own car". This deters people from previously disadvantaged communities from applying for these posts. 15 May 2003
