Black Friday has become a highlight on the global retail calendar, driving record-breaking sales and offering consumers a chance to score major discounts. In South Africa, the day has evolved into a hybrid of in-store and online shopping, with local and international retailers competing for consumers’ attention and wallets. Consumer insights agency KLA has compiled findings using YouGov Profiles data and a survey on YourView to explore this further. 12 Nov 2024 Read more In South Africa, the traditional schooling model is experiencing a shift, with an increasing number of families opting for non-traditional education options such as homeschooling and online schooling. This trend is driven by a variety of factors, including the rising costs of private schooling, a desire for more flexibility, safety, personalised learning environments and concerns over the quality of government education. 22 Oct 2024 Read more Gen Z, also known as Zoomers, were born between 1997 and 2012 and have grown up in an era of information overload and digital connectivity. They are now young adults, with the oldest members being around 28 years old. In South Africa, Gen Z represents 46% of the population. In this world of carefully curated digital content, we’re seeing a new trend emerge – the rise of the financial influencer, or fin-fluencer. 26 Sep 2024 Read more In recent years, fitness apps have gained significant traction in South Africa, transforming how people manage their health and fitness goals. These apps offer a number of features designed to enhance wellness management, from detailed workout tracking to personalised nutrition advice. Popular apps like MyFitnessPal, Strava, Nike Training Club, and FitOn cater to various fitness preferences, giving users a tailored experience that meet their specific needs. 10 Sep 2024 Read more KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the sixth edition of The Quarterly Buzz, tracking the brands with the most ‘buzz’ in the market. 21 Aug 2024 Read more KLA, a consumer insights agency, is pleased to announce the appointment of Babalwa Donkrag as managing director. 13 Aug 2024 Read more Consumer demand for sustainable food packaging has become a major catalyst for change in the industry. With a growing awareness of environmental impacts, consumers are now choosing products with reduced packaging waste and materials that are recyclable and as a result, companies are being compelled to innovate and develop eco-friendly packaging solutions. 5 Aug 2024 Read more Retailers in South Africa are at the cusp of a transformative shift as the potential of gamification is about to redefine the shopping experience. 27 Jun 2024 Read more In 2024, a historic wave of elections is set to unfold globally, with voters in at least 64 countries, representing nearly half the world's population, gearing up to cast their ballots. The outcomes of these elections will significantly shape the global landscape for years to come. (Source: Time, 28 December 2023) 17 May 2024 Read more KLA, the exclusive partner for YouGov in the sub-Saharan region, proudly presents the fifth edition of the Quarterly Buzz, marking the start of a new year of tracking the brands with the most ‘Buzz’ in the market. 7 May 2024 Read more Vaping has become a notable trend in South Africa, especially among the youth, prompting discussions among policymakers, health professionals, and the public. In South Africa, as in many countries, the trend has seen a significant upswing, particularly among the younger demographics, sparking considerable discussion among policymakers, health practitioners, and the general public. 27 Mar 2024 Read more In recent years, podcasting has seen a rise in popularity worldwide, and South Africa is no exception. With the widespread availability of smartphones and internet access, combined with a rise in on-demand audio content, podcasts have become a mainstream form of entertainment, information, and education for many South Africans. As podcasts continue to gain traction, brands have a significant opportunity to leverage this opportunity to connect with consumers. 20 Mar 2024 Read more KLA, the exclusive partner for YouGov in the sub-Saharan region, proudly presents the fourth edition of the Quarterly Buzz, marking the completion of a full year of tracking the brands with the most ‘Buzz’ in the market. 15 Feb 2024 Read more Veganism and vegetarianism are impacting dietary preferences in South Africa, driven by a surge in environmental and health-conscious decisions. Notable industry players, including McDonald's and Burger King, are adapting their menus to meet the growing demand, while retailers like Woolworths and Checkers are expanding their vegan product offerings. This shift is substantiated by a study carried out by consumer insights agency KLA, using the YouGov tool, indicating a mindset change toward plant-based diets, with 49.90% of respondents viewing a meatless diet as a healthier option. 1 Feb 2024 Read more The telecommunications (Telco) industry is constantly evolving, with consumers continually seeking the best mobile service providers to meet their changing needs. KLA, a consumer insights company, undertook a study utilising the YourView tool, to delve deeper into understanding consumer switching behaviour in the realm of Telco services. 17 Jan 2024 Read more KLA, the exclusive partner for YouGov in the sub-Saharan region, is proud to unveil the latest findings of the third edition of the Quarterly Buzz. This insightful assessment delves into the top brands based on public perception, recorded on a daily basis over a three-month span. The inaugural Quarterly Buzz made its debut in January 2023. 23 Nov 2023 Read more Consumer Insights Agency, KLA shares results on a research survey conducted on the food delivery industry (including groceries), using the YourView panel. 22 Nov 2023 Read more As South Africa grapples with the environmental consequences of El Nino's arrival in 2023, citizens find themselves confronted with the pressing question of environmental sustainability amidst various socio-economic challenges. In response to these concerns, a study was conducted to understand how South Africans perceive sustainability in their daily lives and surroundings. 9 Nov 2023 Read more In a constantly evolving retail landscape, understanding consumer behaviour is paramount for home brands seeking to stay ahead. As consumers demand seamless experiences across online and in-store channels, the interplay between the two has never been more vital. Discover the insights that shape the future of home retail from consumer insights agency, KLA's latest study. 24 Oct 2023 Read more The e-commerce industry has witnessed remarkable growth in recent years, establishing itself as a significant player in the retail market. Nevertheless, a substantial portion of the South African population remains cautious about fully embracing the digital marketplace. 4 Oct 2023 Read more Over time, South Africa has experienced significant growth in its middle-class population1, having a major impact on the country's economy and consumer market. With this growth of the middle market, there is an increased demand for consumer goods, including cars. Data analysts have used new car sales as a strong measure of the middle class's financial health and purchasing power2. 19 Sep 2023 Read more Amidst the ongoing economic shifts and changes in consumer behaviour, the rising prices of essential goods continue to impact households worldwide. In South Africa, the February 2023 Household Affordability Index revealed a significant increase in the cost of the typical household food basket. Over the course of a year, the price surged by R572.64, marking a shift from R4,355.70 in February of the previous year to R4,928.34 in the same month this year.1 29 Aug 2023 Read more KLA, the exclusive partner for YouGov in the sub-Saharan region, has announced the release of the third set of results from the Quarterly Buzz. This unique evaluation measures the top brands according to public perception, recorded daily over a three-month period. The first Quarterly Buzz was unveiled in January 2023. 10 Aug 2023 Read more KLA, a leading market research agency, is proud to mark three years of success in partnering with YouGov Global. Since the launch of the 'Plan and Track' solution, KLA has been leveraging the data-led offering from YouGov, an international research data and analytics group, to support its client base. 6 Jul 2023 Read more KLA, YouGov's exclusive sub-Saharan partner, has released the second set of results from their Quarterly Buzz, which is an evaluation of the top brands according to public perception, measured daily over a three-month period. The first Quarterly Buzz was announced in January 2023. 24 Apr 2023 Read more Post pandemic, there has been a shift in people's worldviews, with a reassessment of priorities and values. Corporate 'ways-of-working' have also been redefined as remote working opportunities offer previously unimaginable work environments. 13 Dec 2022 Read more These may be tough times, but South Africans are set to dig deep and plan for a happy and festive holiday season, even though their approaches to festivities and gift giving may be very different this year. Most remain motivated by the desire to feel a sense of connection and community and aren't prepared to compromise on this because budgets are tight. 17 Nov 2022 Read more The global pandemic has changed consumer buying behaviour and expectations, and fashion isn't exempt. Today, consumers are slowing down and taking stock of their lives and their changing needs are reflected in their changing purchasing patterns. 29 Jul 2022 Read more For the past four years there has been a growing demand in the cannabinoid or CBD market, fuelled by increasing global trends and changing local legislation. In 2018 we saw the legalisation of cannabis for personal consumption, while CBD products with a quantity less than 20mg for daily dose were legalised in 2019. These changes have opened the market and contributed towards international market growth which is predicted to grow to $91,5bn by 2028. 22 Feb 2022 Read more With the South African municipal elections due to be held next week on 1 November, all attention has been on municipal politics for some time now. The burning question is - will South Africans seize the opportunity to make their voices heard? We did some research to find the answer. 28 Oct 2021 Read more The retail industry has no doubt experienced critical losses due to the global Covid-19 pandemic. However, as we return to the new normal, retailers are looking at innovative ways of capturing market share from competitors, grabbing the attention of a customer who is consistently confronted with brand messaging and sales techniques. Having a positive recommendation of a brand supports brand consideration; and while fashion trends are continually changing, it is important to reflect on strong performing brands in order to envisage future trends. For this reason, we look into fashion brands that performed the strongest in terms of recommendation from January-July 2021. 14 Oct 2021 Read more The Basic Income Gant (BIG) is on everybody's lips at the moment. The South African government has been debating the pros and cons of the grant for as long as we have been a democracy. In August this year, the government implemented a Covid relief grant of R350, which some see as a precursor to the BIG. 6 Oct 2021 Read more Cryptocurrency is a hot topic. Colourful conversations and passionate debates about how it works and whether or not to invest have been commonplace at dinner parties, family gatherings, in the office and online, for some time now. Those that had invested were considered risk-takers while those who had not, were too nervous to invest and worried that the 'bubble may burst'. 15 Sep 2021 Read more Sometimes it feels as if every second person is 'going vegan' or cutting out meat. 3 Jun 2021 Read more Undertaking a rebranding process is no small quest. So you have to have an exceptionally good reason for doing it, and it's usually one of these: 8 Apr 2021 Read more Kia claimed a Guinness World Record in early 2021. And it had nothing to do with cars. 30 Mar 2021 Read more It's not always comfortable inviting new neighbours over for dinner; they could be unbearable from the moment they arrive. And then there's the added awkwardness of wearing masks and social distancing! But Mo and Lindi have taken the risk because 1) at some point they'll need a cup of sugar and 2) it's their experience that creating a community where they live, instead of just existing in their complex, can be rewarding. Especially after so many months of solitude. 18 Feb 2021 Read more KLA surveyed a cross-section of South Africans in November.1 What did we ask them? In a nutshell, we asked how they plan to experience the end of what has been a tumultuous year. 7 Dec 2020 Read more In the first article of this series, KLA's research director Caitlin Bauristhene drew on the film Moneyball to illustrate why businesses that embrace data will thrive. Now we go deeper, exploring the benefits of having access to a continuous flow of consumer data in a changed world. 25 Nov 2020 Read more Jump forward 10 years, to 2030, and all businesses will have data-driven consumer insights at their fingertips, influencing every decision they make. 9 Oct 2020 Read more South African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme. 22 Sep 2020 Read more KLA Market Research is delighted to announce the opening of a London office headed up by consumer insights specialist, Lyndsay Mac Dougall, who has rejoined the KLA team. Dougall's career spans over 25 years, during which time she has worked with a diverse range of clients and industries in the UK, South Africa and Africa. 28 Apr 2020 Read more As with most sectors and professions today, consumer insights and marketing professionals are under pressure to reinvent their solutions and drive brand innovation - as well as longevity. For those within the consumer insights sphere, there is a growing need to discover ways to unlock the more unexpected or surprising insights, and hence provide brands and businesses with much needed competitive advantages. Often, surprising insights are found when consumers feel comfortable to express themselves, and from probes or questions that researchers may not have originally planned to ask. But can the profession rely simply on bouts of spontaneity - and the occasional moment of inspiration - to uncover these insights? Additionally, how can we ensure that research yields surprising insights every time? 21 Apr 2020 Read more In today's fast-paced, digitally driven world, we are constantly under pressure to simplify and streamline our views, sentiments and beliefs. Indeed, in the age of the emoticon, complexity and depth of meaning or emotion is shunned in favour of speed and easily digested information. 30 Mar 2020 Read more Artificial intelligence (AI) technology is poised to transform almost every sector of business and industry. 6 Feb 2020 Read more Despite the gloomy economic news (the economy contracted by 0.6% quarter on quarter between July and September) SA consumers appear to be determined to make the most of the holiday season. On average, South Africans are budgeting to spend R17,782 on entertainment, travel and gifts over the holiday season, according to a recent survey by market research firm KLA (the survey was conducted amongst 500 South Africans on KLA's Your View Panel). Notably, the survey revealed that 78% of South Africans anticipate spending more - or the same - as they did over the 2018 holiday season. The results are somewhat surprising, given that almost two thirds of consumers surveyed are feeling the pressure on their disposable income. Interestingly, local holiday budgets are aligned with the average intended spend of Americans (US$1,284 which equates to R18,236), according to the PWC Holiday Outlook Report 2019. 12 Dec 2019 Read more As the African National Congress (ANC) celebrates its 2019 election victory, South Africans will now be turning their collective attention to President Cyril Ramaphosa to see if he can deliver on his party's promises. Yet we surely cannot afford to ignore one of the most startling statistics to emerge from these elections: only 61% of SA's youth registered to vote in 2019 - which means that 6 million youngsters did not vote in the recent May elections. According to the Electoral Commission of South Africa (IEC), these figures mark the lowest youth representation seen in an election since 1999. 21 Jun 2019 Read more For marketers, the key is to create opportunities for different perspectives to emerge 27 May 2019 Read more While online research is becoming the norm globally, South African market research tends to lag behind somewhat when it comes to these kinds of research methodologies. Our perception is that our internet penetration rate isn't high enough to make online research viable - especially when it comes to accessing emerging and lower-end markets. Furthermore the industry seems risk averse to try new methodologies. 22 Jan 2014 Read more Mobile technology is growing at a rapid rate in Africa as the line-up for the Mobile Web in Africa Conference 2011 proves. The conference runs 22 to 25 November at the Hyatt Regency in Rosebank and KLA will be there. 3 Nov 2011 Read more The theme of this year's SAMRA conference was "Dare to Care: Put the heart in the art of research" and KLA's Andrea Chemaly was there. 11 Aug 2011 Read more Local full-service marketing research company KLA, has become South Africa's largest qualitative marketing research group. 19 May 2011 Read more After its first successes in the online research market in 2007, KLA ran a truly impressive online project reaching a sample of 28'000 respondents early in 2008, which lead to the formation of KLA Tech, a division of KLA 18 May 2011 Read more The KLA call center has recently been increased by 25% allowing us to conduct up to 600 CATI interviews per day 18 May 2011 Read more The KLA discussion rooms have finally come home; there are three brand new venues at the KLA offices at The Workshop on 7th Avenue in Parktown. 17 May 2011 Read more SAB has had a partnership with KLA since the early 1990's, and whilst times have changed and teams have come and gone, KLA has continued to live by a strong philosophy 25 May 2008 Read more |
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