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My mission is to unlock the genius in people. I help business leaders to empower their teams to live their brand proudly.

I am passionate about closing the gap between what a brand promises and delivers in reality. Employees are often the moment of truth in customers' experiences with a brand. Over the last 2 decades, I have perfected the recipe to turn ordinary employees into Brand Warriors.

I am a computer scientist and mathematician by education, but I realized mid-career that the human operating system intrigues me more than systems code.

I envision a world where leaders are confident to lead their brands proudly, and employees are excited to represent their brands with care and confidence. I want to create workplaces where employees switch from autopilot to fully engaged. They know the experience they need to deliver to be "on-brand" and precisely how to deliver that experience.

When I am not working, you will find me cooking up Yotam Ottolenghi Recipes or volunteering at the African Penguin Sanctuary.