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I cut my teeth in Standard Bank Corporate and Investment Banking's Online Marketing division. In 2006 I forged my own path, launching a web development and digital agency - aXent Associates. That journey took a number of fascinating and unanticipated turns, including a very interesting couple of years as co-founder of Durban digital agency Stiletto Marketing.

More recently, aXent has grown into the SEO content and web publishing powerhouse that is Write Side Up, and it was while I was working here with the incredibly talented Angelique Laaks that I was "discovered" by Jellyfish SA. They offered me the chance to put my talents and experience to work while learning more about this industry than I had ever imagined possible ... and I took it!