![Source: © TikTok TikTok communities, such as BookTok with over has over 1.5 billion video views, offer brands the opportunity to reach consumers](https://biz-file.com/c/2307/705105-208x117.png?1)
TikTok communities: Aligning with authentic connections in the digital space
Danette Breitenbach 10 Jul 2023
Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.