As head strategist at Crimson Room Communications, I have firsthand experience in developing highly integrated and cohesive campaigns across a variety of industry touch points - from PR to Experiential and Shopper Marketing sects. Overseeing an extensive list of key accounts with clients such as P&G Prestige, Edcon and Nestle; I have developed an acute understanding of trends, consumer patterns and behaviours, the economy of brands and the returns on effective brand strategies.