Pieter Geyser is the Head of Digital PR & Marketing at Irvine Partners. He has more than a decade of experience as a digital marketing specialist. He is skilled in content marketing, social media, digital marketing strategy, SEO and brand management among others for both B2B and B2C audiences. He has worked with global brands in the retail, technology, telecomms, travel, hospitality and financial services sector. Pieter has consulted on “go to market” strategies for start-ups in the UK, Germany, Australia, Israel, South Africa and the USA. He has a passion for technology and people and believes that technology only works if people know how to use it.