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Captivating Gen Z: The power of experiential marketing

Marketing

Captivating Gen Z: The power of experiential marketing

Issued by Tradeway 20 Jun 2024

Image supplied. Pernod Ricard launched Phakamisa iSpirit in 2021 re-routing its festive season investment traditionally spent on imports into the local South African economy instead

Marketing

#BehindtheCampaign: 'Phakamisa iSpirit' for Pernod Ricard

13 Dec 2022

Image: supplied

ESG

Furnishing the future - Pernod Ricard invests R29m in SA artisans

15 Nov 2022

Supplied. Ryan McManus, VMLY&R South Africa’s chief creative officer, has been appointed chief creative officer, North America

Advertising

EXCLUSIVE: Ryan McManus appointed chief creative officer, VMLY&R North America

27 May 2022

Import/Export

Boycotting Russian products might feel right, but can individual consumers really make a difference?

Mike Lee 24 Mar 2022

#MusicExchange: Lana Crowster returns to the national music scene with the release of single: "Fake"

Music

#MusicExchange: Lana Crowster returns to the national music scene with the release of single: "Fake"

Martin Myers 20 Jul 2021

Machine_ appointed lead digital creative agency for PepsiCo SSA snack portfolio

Digital

Machine_ appointed lead digital creative agency for PepsiCo SSA snack portfolio

Issued by Machine_ 10 Feb 2021

Machine_ wins Absolut Vodka digital account

Digital

Machine_ wins Absolut Vodka digital account

Issued by Machine_ 25 Nov 2020

Digital

Machine_ secures Absolut Vodka digital account

17 Nov 2020

V5 Digital launches WhatsApp Enterprise Bots - for use by customers in Namibia and beyond

Social Media

V5 Digital launches WhatsApp Enterprise Bots - for use by customers in Namibia and beyond

Issued by V5 Digital 6 Jul 2020

Gen-Z creatives influencing urban youth culture in 2020

Youth Month

Gen-Z creatives influencing urban youth culture in 2020

Bonga Mpungose Smanga 1 Jun 2020

Image source: .

Advertising

SA's VMLY&R wins Silver at 2019 Epica Awards

22 Nov 2019

Want to make waves with WhatsApp marketing?

Mobile

Want to make waves with WhatsApp marketing?

Issued by Techsys Digital 13 Nov 2019

Image credit: Epica Awards.

Advertising

#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

13 Nov 2019

#Loeries2019: Day 3 judging finalists!

Loeries Creative Week

#Loeries2019: Day 3 judging finalists!

21 Aug 2019

#CannesLions2019 Entertainment Grands Prix winners: Top row is Final Cut and Droga5 New York's New York Times journalism's Resolve (Myanmar), Rigor (Taxes), Courage (Mexican Spyware), Perseverance (Immigration) and Fearlessness (Isis) campaign. Bottom left is Digital Craft Grand Prix winner Virtue's work for Carlings' Digital Collection, 'Address the Future'. Bottom right is Industry Craft Grand Prix work for Momentum New York and Canada's Nike 'Just Do It: HQ at the Church'.

Cannes Lions

#CannesLions2019: Craft winners!

18 Jun 2019

#Bookmarks2019: ALL THE WINNERS!

IAB Bookmarks Awards

#Bookmarks2019: ALL THE WINNERS!

Issued by IAB South Africa 29 Mar 2019

IAB announces finalists for 2019 Bookmarks

IAB Bookmarks Awards

IAB announces finalists for 2019 Bookmarks

Issued by IAB South Africa 1 Mar 2019

Pernod Ricard looks into conviviality of consumers

Research

Pernod Ricard looks into conviviality of consumers

1 Feb 2019

Dimitri Jansen, Pernod Ricard SA’s new marketing director. © .

Marketing

Dimitri Jansen appointed Pernod Ricard SA's new marketing director

8 Jan 2019

Zubeida Goolam and Wayne Flemming of BrandTruth.

Trends

#BizTrends2019: Five major digital and social media marketing trends accelerating in SA

Zubeida Goolam and Wayne Flemming 29 Jan 2019

Pernod Ricard bets on Africa with Jumia investment

E-commerce

Pernod Ricard bets on Africa with Jumia investment

19 Dec 2018

Charl Bassil, marketing director at Pernod Ricard SA will be joining Absolut as vice president, global marketing.

Marketing

EXCLUSIVE: Charl Bassil on his new role as VP global marketing at Absolut Vodka

19 Dec 2018

Screen grab from the ad.

Advertising

#OrchidsandOnions: Nando's not chicken in deflating egos

Brendan Seery 11 Sep 2018

Photo by Al Nicoll / 2018 Loerie Awards /

Loeries Creative Week

#Loeries2018: ALL THE WINNERS!

18 Aug 2018

#Loeries2018: All the live communications finalists!

Loeries Creative Week

#Loeries2018: All the live communications finalists!

15 Aug 2018

#Loeries2018: All the film finalists!

Loeries Creative Week

#Loeries2018: All the film finalists!

15 Aug 2018

#Loeries2018: All the integrated campaign finalists!

Loeries Creative Week

#Loeries2018: All the integrated campaign finalists!

14 Aug 2018

SA's Reach Lions-winning work...

Cannes Lions

#CannesLions2018: Reach Lions winners!

21 Jun 2018

The time for Africa is not now - Africa is now

Marketing

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.

Trends

Olivier Robert-Murphy shares key marketing, media and music trends for 2018

Juanita Pienaar 10 Feb 2018

A festival of African creativity launched by Absolut

Advertising

A festival of African creativity launched by Absolut

5 Dec 2017

Impact BBDO MEA, Regional Agency Group of the Year at Loeries 2017.

Loeries Creative Week

#Loeries2017: ALL THE WINNERS!

20 Aug 2017

Loeries Creative Week

#Loeries2017: All the Saturday night winners

19 Aug 2017

#Loeries2017: All the TV, film, video and radio communication finalists!

Loeries Creative Week

#Loeries2017: All the TV, film, video and radio communication finalists!

17 Aug 2017

#Loeries2017: All the Media Innovation finalists!

Loeries Creative Week

#Loeries2017: All the Media Innovation finalists!

17 Aug 2017

#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!

Loeries Creative Week

#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!

17 Aug 2017

#Loeries2017: All the Integrated Campaign finalists!

Loeries Creative Week

#Loeries2017: All the Integrated Campaign finalists!

16 Aug 2017

#Loeries2017: All the Digital & Interactive Communication finalists!

Loeries Creative Week

#Loeries2017: All the Digital & Interactive Communication finalists!

16 Aug 2017

Melanie Campbell, head of marketing at Pernod Ricard SA.

Cannes Lions

#CannesLions2017: "Africa is the birthplace of creativity" - Melanie Campbell

Leigh Andrews 17 Jul 2017

Xeopoulos with Native's first gold lions from Cannes Lions in 2016.

Cannes Lions

#CannesLions: The gold standard in creative excellence

Leigh Andrews 13 Jun 2017

Big winner of the night Ogilvy, on stage for their best digital agency award.

IAB Bookmarks Awards

All the 2017 IAB Bookmark Award winners!

Danette Breitenbach 16 Mar 2017

Digital

NATIVE VML to manage Vaseline Men's digital engagement

9 Mar 2017

IAB announces finalists for Bookmark Awards 2017

IAB Bookmarks Awards

IAB announces finalists for Bookmark Awards 2017

22 Feb 2017