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How Netflix reached 70 million active users with its ad-supported model

1 day

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Driving safety forward: Netstar’s 4-year commitment to transforming scholar transport

Safety

Driving safety forward: Netstar’s 4-year commitment to transforming scholar transport

Mpho Muvhango, Issued by Nielsen 12 Nov 2024

Africa’s economy: How connected technology supports truckers and personal vehicle drivers

Technology

Africa’s economy: How connected technology supports truckers and personal vehicle drivers

Issued by Nielsen 1 Nov 2024

Choosing an end-to end multi-cloud provider

Technology

Choosing an end-to end multi-cloud provider

Issued by Nielsen 31 Oct 2024

The case for digital identity in South Africa

Cybersecurity

The case for digital identity in South Africa

Issued by Nielsen 30 Oct 2024

Is generative AI overhyped?

ICT

Is generative AI overhyped?

Anthony Willis, Issued by Nielsen 29 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Protecting the keys to the kingdom with privileged access management as a service

Cybersecurity

Protecting the keys to the kingdom with privileged access management as a service

Issued by The Nielsen Network 21 Oct 2024

Altron FinTech’s Buy Now Pay Later revolution

Banking & Finance

Altron FinTech’s Buy Now Pay Later revolution

Issued by The Nielsen Network 18 Oct 2024

Padel in SA: The next big thing or just another ‘elite thing’?

Research

Padel in SA: The next big thing or just another ‘elite thing’?

Issued by BrandMapp 18 Oct 2024

Netstar appoints Morné Grundlingh as group CFO to bolster international growth ambitions

Road Freight & Fleet Management

Netstar appoints Morné Grundlingh as group CFO to bolster international growth ambitions

Issued by The Nielsen Network 15 Oct 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Netstar South Africa wins gold at the 2024 New Generation Awards for Most Innovative Corporate App

Mobile & Apps

Netstar South Africa wins gold at the 2024 New Generation Awards for Most Innovative Corporate App

Issued by The Nielsen Network 30 Sep 2024

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Printing

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Issued by Altron 30 Sep 2024

Research

Nielsen Sports SA appoints Duncan Stead as business development and client services lead

12 Sep 2024

Zimbabwe’s booming blueberry industry faces critical funding challenges

Agro-processing

Zimbabwe’s booming blueberry industry faces critical funding challenges

Nyasha Chingono 12 Sep 2024

The four icons were revealed on Monday. Source: Supplied.

Branding

Siya Kolisi & more: Engen reveals rugby legends as brand ambassadors

10 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Forex rule hampers Zimbabwe's horticulture recovery

Horticulture

Forex rule hampers Zimbabwe's horticulture recovery

Nyasha Chingono 30 Aug 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards

IAB Bookmarks Awards

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards

Issued by IAB South Africa 14 Aug 2024

Are air fryers a trend or a revolution?

Research

Are air fryers a trend or a revolution?

Issued by BrandMapp 13 Aug 2024

Anti-marketing: The antidote for a dead marketing game

Marketing

Anti-marketing: The antidote for a dead marketing game

Xavier Olivier, Issued by DarkMatter 6 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Source: Supplied. Schalk Fischer, insurance vertical sales leader at TransUnion South Africa.

Insurance & Actuarial

Data insights drive growth in stagnant insurance sector

Schalk Fischer 1 Aug 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Sponsorship

Premium sports events make brands work harder for fans attention

26 Jul 2024

Inside Out 2 becomes highest grossing film of 2024 in SA

Film

Inside Out 2 becomes highest grossing film of 2024 in SA

17 Jul 2024

Research

Nielsen Sports SA appoints Eddie Roux as technical and innovations director

18 Jun 2024

How happy are SA’s middle class youth?

Youth Month

How happy are SA’s middle class youth?

Issued by BrandMapp 14 Jun 2024

Has radio found a new normal for the SA middle class?

Radio & Audio

Has radio found a new normal for the SA middle class?

Issued by BrandMapp 21 May 2024

The evolution of South Africans' interest in sport

Sport

The evolution of South Africans' interest in sport

26 Apr 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

Rising Vodacom United Rugby Championship sets all-time record audience for single round

TV

Rising Vodacom United Rugby Championship sets all-time record audience for single round

Issued by Vodacom United Rugby Championship 22 Mar 2024

Africa’s consumer market set to hit 1.7bn users by 2030

Retail

Africa’s consumer market set to hit 1.7bn users by 2030

20 Mar 2024

How healthy are the taxpayers of South Africa?

Research

How healthy are the taxpayers of South Africa?

Issued by BrandMapp 13 Mar 2024

#MusicExchange: Victor Sibusiso Masondo's time is now with jazz album, As Promised

#MEX Music Exchange

#MusicExchange: Victor Sibusiso Masondo's time is now with jazz album, As Promised

Martin Myers 15 Feb 2024

Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership

Events & Conferencing

Betway SA20's viewership surges significantly

7 Feb 2024

Appointment of Lesaka company secretary

Financial Services

Appointment of Lesaka company secretary

Issued by The Nielsen Network 1 Feb 2024

South Africans are sticking to hybrid work

Employee Wellness

South Africans are sticking to hybrid work

Issued by BrandMapp 30 Jan 2024

Where to next for women’s sports?

Sponsorship

Where to next for women’s sports?

Seishane Leshaba and Tumelo Selikane, Issued by Playmakers 19 Jan 2024

Zimbabwe horticulture sees green shoots, targets $1bn exports

Horticulture

Zimbabwe horticulture sees green shoots, targets $1bn exports

Nyasha Chingono 17 Nov 2023

Source: © 123rf The Broadcast Research Council of South Africa's new Television Establishment Survey found that 65.5% of viewers watch through a TV set only

TV

BRC updates TV Establishment Survey to reflect global trends

14 Nov 2023

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels

TV

#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

Source: © Airport Ads The World Out of Home Organization has announced its first in-person Africa Forum will take place from 11 to 13 March 2024 in Cape Town

OOH

World Out of Home Organization announces first in-person Africa Forum

31 Oct 2023

Nielsen Sports SA dives into women's sport in Africa

Sport

Nielsen Sports SA dives into women's sport in Africa

6 Oct 2023

Source: © 123rf The Rams (Radio Audience Measurement) Amplify Reach & Frequency data has been released to the media and advertising industry

Research

Rams Amplify Reach & Frequency data released to industry

8 Sep 2023