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Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 8 hours

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

8 hours

Debate over artistic freedom as ARB orders withdrawal of property ad

Advertising

Debate over artistic freedom as ARB orders withdrawal of property ad

Karabo Ledwaba 1 Nov 2024

Behind the epic crescendo: Our work on the latest Hilux commercial

Production

Behind the epic crescendo: Our work on the latest Hilux commercial

Issued by Howard Audio 30 Oct 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Chicken Licken reminds South Africans that ‘It’s the Little Things that Satisfy Us Most’

Advertising

Chicken Licken reminds South Africans that ‘It’s the Little Things that Satisfy Us Most’

Issued by Joe Public 24 Oct 2024

Where brands and gamers meet: The untapped potential of the gaming market

Research

Where brands and gamers meet: The untapped potential of the gaming market

Issued by Dentsu 24 Oct 2024

Joe Public Cape Town and Uber Black unveil new campaign: ‘So good you’ll find a reason’

Advertising

Joe Public Cape Town and Uber Black unveil new campaign: ‘So good you’ll find a reason’

Issued by Joe Public 22 Oct 2024

A busy month at Howard Audio – Loerie wins and festive preparations!

Production

A busy month at Howard Audio – Loerie wins and festive preparations!

Issued by Howard Audio 22 Oct 2024

Social Media

How Meta’s new technology aims to protect users from fake celebrity ads

Karabo Ledwaba 22 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

The complainant said the ad is violent.

Advertising

Ad watchdog rules Coastal Hire did not promote GBV

Karabo Ledwaba 18 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Advertising

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

The ads have both been seen as racially charged. Source: Heinz.

Advertising

Heinz faces backlash for racially controversial ads

Karabo Ledwaba 16 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

The heART and science of effective advertising

Loeries Creative Week

The heART and science of effective advertising

Saiesh Ajudhiya and Michele Vrdoljak, Issued by Kantar 14 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

Pepe Marais and Khensani Nobanda talk about their professional relationship.

Loeries Creative Week

#Loeries: The daring partnership between Joe Public and Nedbank

Karabo Ledwaba 11 Oct 2024

Source: © Gallo Images Lanre Adisa, Founder/Chief Creative Officer of Noah’s Ark communications based in Lagos, Nigeria.

Loeries Creative Week

#Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brand

Danette Breitenbach 11 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

Loeries Creative Week

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

$TBWA\Hunt Lascaris welcomes Savanna, as it's appointed as the brand's new creative agency$

Advertising

TBWA\Hunt Lascaris welcomes Savanna, as it's appointed as the brand's new creative agency

Issued by OnPoint PR 10 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Hello Ara launches "Ekasi World" on Roblox, pioneering South African qualitative research platform

Marketing

Hello Ara launches "Ekasi World" on Roblox, pioneering South African qualitative research platform

Issued by Hello Ara 9 Oct 2024

Precision boost: Mastering search marketing on Google and Bing

Marketing

Precision boost: Mastering search marketing on Google and Bing

Samantha Qeja, Issued by Dentsu 9 Oct 2024

More than 1,200 entries were received from journalists around the country as they shared examples of their best work from the past year. Source: Supplied.

Media

KZN, Mpumalanga regional winners for the 2024 Vodacom Journalist of the Year Awards announced

9 Oct 2024

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

#OrchidsandOnions

#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

Brendan Seery 7 Oct 2024

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Advertising

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Issued by Boundless 4 Oct 2024

Rapt Commerce, in partnership with the Akelo Group and its subsidiary Retail Engage has launched Rapt Emerge for emerging market retailers. Pictured: Garreth van Vuuren, CEO of Rapt Group (Image supplied)

Retail

Rapt Commerce: A powerful new offering for the informal and emerging retail markets

4 Oct 2024

Savanna Neat. It’s giving whisky

FMCG

Savanna Neat. It’s giving whisky

Issued by OnPoint PR 2 Oct 2024

Savanna Neat. It’s giving whisky

FMCG

Savanna Neat. It’s giving whisky

Issued by Heineken Beverages 2 Oct 2024

The day of the podcast – Pod 2

Podcasts

The day of the podcast – Pod 2

Mark Botha, Issued by Mediamark 1 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Printing

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Issued by Altron 30 Sep 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

How to leverage LinkedIn for your small business' success

SMEs

How to leverage LinkedIn for your small business' success

Ben Bierman, Issued by Business Partners Limited 26 Sep 2024

Advertising

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Media

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Issued by Ornico 25 Sep 2024

Advertising

Radio Ad campaign for Naked Insurance sparks controversy over weight loss play on words

Karabo Ledwaba 23 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

Innovate to accelerate: Invibes valuable advertising solutions for automotive brands

Advertising

Innovate to accelerate: Invibes valuable advertising solutions for automotive brands

Issued by Invibes Advertising 18 Sep 2024

Source: © VOA News Meta will ban RT, Rossiya Segodnya and other Russian state media networks from its platforms including Facebook, Instagram, WhatsApp and Threads

Media Freedom

Meta bans Russia state media across all platforms as “covert influence” operations threaten US election

Danette Breitenbach 17 Sep 2024

Advertising

Starting 2025, no junk food ads before 9pm in the UK

13 Sep 2024

Artificial Intelligence

Facing the future: How AI is transforming the world of paid media

Nokuthula Mayisa 9 Sep 2024

#OrchidsandOnions: VW's romantic approach to marketing the latest Polo Vivo

#OrchidsandOnions

#OrchidsandOnions: VW's romantic approach to marketing the latest Polo Vivo

Brendan Seery 9 Sep 2024