Advertising | Bizcommunity

Advertising | Bizcommunity

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Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

Branding

6 ways to build brand loyalty that lasts

Melanie Campbell 1 day

Advertising

Trump's tariff order prompts ad spending cuts by Temu and Shein

1 day

Source: DEZALB via

Tourism

Insights unlock untapped potential in South Africa's domestic tourism

1 day

How to reach South African business decision-makers

Online Media

How to reach South African business decision-makers

Issued by Broad Media 1 day

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 1 day

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

OOH

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

Issued by JCDecaux 2 days

Media

Deadline today: Final hours to apply for INMA’s Africa Elevate Scholarship

2 days

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

2 days

Happy Pay collabs with Peach Payments for zero-deposit BNPL solutions

Banking & Finance

Happy Pay collabs with Peach Payments for zero-deposit BNPL solutions

2 days

Enter Everlytic’s You Mailed It Email Marketing Awards today

Marketing

Enter Everlytic’s You Mailed It Email Marketing Awards today

Issued by Everlytic 3 days

From aaa School of Advertising to industry disruptor: Patrick Mentzel

Education

From aaa School of Advertising to industry disruptor: Patrick Mentzel

Issued by AAA School of Advertising 3 days

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Branding

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 3 days

MediaHeads 360 and Media Host join forces to redefine community radio advertising

Advertising

MediaHeads 360 and Media Host join forces to redefine community radio advertising

Issued by MediaHeads 360 3 days

With the Bookmark Awards deadline extended to 25 April, now if the time to fine tune your entry (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: 5 Tips to a winning entry, deadline extended to 25 April

14 Apr 2025

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Media

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Issued by Red October Technologies 14 Apr 2025

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

OOH

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

Karabo Ledwaba 14 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

This year’s Loeries campaign from Halo is something completely different, and a break with the clichéd ‘black and gold’ look and feel for an awards event (Image supplied)

Loeries Creative Week

#Loeries2025: "Is this all you’ve got? Then, you are not yet done!” Halo’s Loeries 2025 campaign

11 Apr 2025

The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025, a free global competition recognising women, non-binary, and trans creatives on the rise (Image supplied)

Advertising

The One Club Global Next Creative Leaders 2025 entries open

10 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Daily Maverick triumphs at WAN-IFRA Digital Media Awards Africa 2025

Online Media

Daily Maverick triumphs at WAN-IFRA Digital Media Awards Africa 2025

Issued by Daily Maverick 10 Apr 2025

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Retail

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Issued by Evolve Unlimited 9 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

South Africa’s top companies have this one thing in common

Online Media

South Africa’s top companies have this one thing in common

Issued by Broad Media 9 Apr 2025

You built a great website, but my agent doesn’t care!

CRM, CX, UX

You built a great website, but my agent doesn’t care!

Andre Fredericks, Issued by Sanlam Fintech 28 Mar 2025

Advertising

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

MTN teams up with UK's Synamedia to launch African streaming platform

Telecoms & Networks

MTN teams up with UK's Synamedia to launch African streaming platform

7 Apr 2025

Daily Maverick won three categories in the Wan-Ifra Digital Media Awards Africa 2025, the most from South Africa and also the most of all the entries (Image supplied)

Media

SA leads Wan-Ifra Digital Media Awards Africa 2025 winners list

7 Apr 2025

Advertising

#Behindthe Campaign: Lil-Lets Cycle Breakers campaign

7 Apr 2025

Advertising

YouTube advertising awards now include South Africa

7 Apr 2025

Promise wins Old Mutual

Advertising

Promise wins Old Mutual

Issued by Promise 7 Apr 2025

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Marketing

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Brendan Seery 7 Apr 2025

The power of in-store advertising for alcohol retailers

Retail Marketing

The power of in-store advertising for alcohol retailers

Issued by Smart Media 4 Apr 2025

ACA’s Graduate and Internship Programmes deliver expanded opportunity in 2025

Education

ACA’s Graduate and Internship Programmes deliver expanded opportunity in 2025

Issued by Association for Communication and Advertising 4 Apr 2025

Advertising

ARB says complaint against Department of Health TV sugar ad holds merit

Karabo Ledwaba 4 Apr 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

Fuelling the future: Publicis Groupe Africa welcomes new Le Cubs

Education

Fuelling the future: Publicis Groupe Africa welcomes new Le Cubs

Issued by Publicis Groupe Africa 3 Apr 2025

Branding

Richfield launches a new brand campaign with lead agency

Issued by So Interactive 2 Apr 2025

Smart designers use AI to escape expensive ad campaign shoot

Artificial Intelligence

Smart designers use AI to escape expensive ad campaign shoot

Issued by Masslink 2 Apr 2025

Storyteller, creative leader, and confessed word nerd Melusi Tshabalala has joined the VML team as ECD (Image supplied)

Advertising

New VML ECD: Melusi Tshabalala - “More solutions. Not just ads."

2 Apr 2025

Over 300 entrepreneurs attend inaugural Amazon SA Seller Summit

E-commerce

Over 300 entrepreneurs attend inaugural Amazon SA Seller Summit

2 Apr 2025

MegaVision Media powers the in-store Unilever Sunlight 5-in-1 Washing Powder launch

In-store Media

MegaVision Media powers the in-store Unilever Sunlight 5-in-1 Washing Powder launch

Issued by MegaVision Media 1 Apr 2025

702 Small Business Awards brought to you by MTN, open for 2025 nominations

Radio & Audio

702 Small Business Awards brought to you by MTN, open for 2025 nominations

Issued by Primedia Broadcasting 1 Apr 2025

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 1 Apr 2025

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 1 Apr 2025

The rise of AI in advertising

Advertising

The rise of AI in advertising

Issued by Penquin 31 Mar 2025