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Brand perception | Bizcommunity

News

Mastering effective communication in small business is the key to success
Entrepreneurship
Mastering effective communication in small business is the key to success

Denise Maré, Issued by SAICA 9 Jul 2024

Source: © Bizcommunity Mercedes-Benz holds the top spot for the second year running in the SA Top 20 Mobility Brandscape
Marketing & Media
Part 3: South Africa Speaks: BAV Top 20 Mobility Brands in 2024

Dono White 4 Jul 2024

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers
Marketing & Media
Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

Issued by IMC Conference 6 May 2024

Unleashing the power of purpose-driven business
Marketing & Media
Unleashing the power of purpose-driven business

Issued by Ignition Group 25 Apr 2024

Y, vibrating on high frequency
Marketing & Media
Y, vibrating on high frequency

Issued by YFM 99.2 4 Apr 2024

The power of many: How a multimedia approach enhances products and business
Marketing & Media
The power of many: How a multimedia approach enhances products and business

Nick Efstathiou, Issued by OFM Radio 15 Mar 2024

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa
Entrepreneurship
Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

Issued by OriginalNerdsZA 12 Feb 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.
Marketing & Media
#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight
Marketing & Media
Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity
Marketing & Media
#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

Lebo Madiba 29 Jan 2024

Celeste Sirin, founder/CEO of Employer Branding Africa
HR & Management
#BizTrends2024: Transition of employer branding – reflection and forecasts

Celeste Sirin 29 Jan 2024

Source: © 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded
Marketing & Media
3 lessons for rebranding

Charlie Wannell 22 Nov 2023

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo
Automotive
#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Imran Salie 26 Oct 2023

Maximise campaign impact with Invibes' DCO
Marketing & Media
Maximise campaign impact with Invibes' DCO

Issued by Invibes Advertising 18 Oct 2023

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study
Marketing & Media
Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Issued by Ogilvy South Africa 3 Oct 2023

Media monitoring company Novus Group gives three of the pillars for measuring for PR success.
Marketing & Media
3 pillars to unlock the secrets to PR success

2 Oct 2023

Source: © 123rf The public relations sector evolved, and so the role of PR professionals has undergone a profound transformation
Marketing & Media
Magna Carta PR experts view the future of PR

7 Aug 2023

Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running
Marketing & Media
Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running

27 Jun 2023

Source: © JD Power Tesla has a high Sustainability Perceptions Value but weaker CSRHub scores
Marketing & Media
Greenwashing puts billions at risk for the world's biggest brands

23 Jun 2023

Quality is king: Why ad UX should be top priority for advertisers
Marketing & Media
Quality is king: Why ad UX should be top priority for advertisers

Issued by Invibes Advertising 13 Jun 2023

Navigating opportunities for alcohol brands in an economic slowdown
Retail
Navigating opportunities for alcohol brands in an economic slowdown

Oresti Patricios, Issued by Ornico 29 May 2023

BTS in the winning McDonalds advert.
Marketing & Media
Warc Effective 100 rankings for 2023 released

22 Mar 2023

Source:
Marketing & Media
Meltwater releases report on brands' social media usage in Africa

Issued by Meltwater 17 Jan 2023

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands
Marketing & Media
#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, Issued by 3RC 9 Jan 2023

Mpact Plastics recognised at 2022 Gold Pack Awards
Retail
Mpact Plastics recognised at 2022 Gold Pack Awards

Issued by Mpact 15 Nov 2022

Mpact celebrates 6 Gold Pack 2022 finalist positions
Manufacturing
Mpact celebrates 6 Gold Pack 2022 finalist positions

Issued by Mpact 22 Sep 2022

Omnichannel retail: Are your online and offline experiences consistent?
Retail
Omnichannel retail: Are your online and offline experiences consistent?

Beate Stiehler-Mulder & Nicole Cunningham 19 Sep 2022

Source:
Marketing & Media
From Santa to Elsa: Influencer marketing is a tale as old as time

Savon Matjane 15 Sep 2022

Retailers...listen to your customers but stay within the law
Retail
Retailers...listen to your customers but stay within the law

Nomaswazi Nxumalo 18 Jul 2022

Hive brings you Think Wi-Fi
Marketing & Media
Hive brings you Think Wi-Fi

Issued by Spark Media 18 Jul 2022

Supplied. The Sustained Growth Category Grand Prix for Good was awarded to Leo Burnett Beirut for ABAAD (Dimensions) – Resource Center for Gender Equality
Marketing & Media
Warc Awards for Effectiveness award 6 Grands Prix

24 Jun 2022

supplied: Janet Berger, creative strategist, Flow Communications
Marketing & Media
Pivoting on brand belief for brand success & consumer benefit

Janet Berger 14 Mar 2022

The legacy infrastructure conundrum: what business leaders should know
ICT
The legacy infrastructure conundrum: what business leaders should know

Deshni Harricharan 7 Feb 2022

Source: ©Andrea Piacquadio
Marketing & Media
10 global consumer trends setting the course for 2022

25 Jan 2022

Airport advertising returns to the limelight as air travel surges
Marketing & Media
Airport advertising returns to the limelight as air travel surges

16 Nov 2021

#PRaisethePR: Delia Sieff, head of communications at SAP Africa
Marketing & Media
#PRaisethePR: Delia Sieff, head of communications at SAP Africa

Evan-Lee Courie 18 Oct 2021

Khensani Mahlangu, communications officer at SANBS
Marketing & Media
#PRaisethePR: Khensani Mahlangu from SANBS believes in PR effectiveness

Emily Stander 5 Oct 2021

Source: ©gajus -
Retail
How Covid-19 accelerated retailer investment in tech

6 Jul 2021

WTMA's Reigniting Africa award still open for entry
Tourism & Travel
WTMA's Reigniting Africa award still open for entry

26 Apr 2021

Lucy Lightfoot, head of brand and integrated marketing, RMB
Finance
#BehindtheBrandManager: Lucy Lightfoot from RMB

Nicci Botha 22 Apr 2021

Why your brand needs a P2P marketing strategy
Marketing & Media
Why your brand needs a P2P marketing strategy

Heath Muchena 30 Mar 2021

New WTM Africa Travel & Tourism Awards category now open for entry
Tourism & Travel
New WTM Africa Travel & Tourism Awards category now open for entry

17 Nov 2020

#2020AfricaBrandSummit: Policy uncertainty is halting the recovery of SA's tourism sector
Tourism & Travel
#2020AfricaBrandSummit: Policy uncertainty is halting the recovery of SA's tourism sector

Robin Fredericks 16 Oct 2020

Putting power back in the hands of the consumer
Marketing & Media
Putting power back in the hands of the consumer

Jessica Tennant 10 Sep 2020

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