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Linear tv | Bizcommunity

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

The evolution of South Africans' interest in sport

Sport

The evolution of South Africans' interest in sport

26 Apr 2024

Source: © DStv Gauteng Multichoice’s annual DStv price increases have been announced to consumers and range from just over three percent to almost seven percent

TV

MultiChoice's annual DStv price increases no April Fools' joke

Danette Breitenbach 20 Feb 2024

Image supplied. The World Out of Home Organization’s first in-person Regional Forum in Africa will take place in Cape Town from 11 to 13 March

OOH

WOO Regional Forum in Africa: A great opportunity, for a great medium, on a great continent

19 Feb 2024

Tyler Perry has signed a multi-year deal with Netflix. Source: Supplied.

Streaming

More Tyler Perry content headed to Netflix as he signs multi-year deal

13 Feb 2024

Rugby World Cup 2023 was the most viewed rugby event of all time

Sport

Rugby World Cup 2023 was the most viewed rugby event of all time

31 Jan 2024

Source: © pixander The 2023 TV Establishment Survey (ES) reveals significant shifts in South Africa's TV viewing landscape

TV

2023 TV Establishment Survey finds shifts in SA's TV landscape

30 Jan 2024

Streaming

WWE's Raw to transition from linear TV to Netflix in historic move

Karabo Ledwaba 25 Jan 2024

Image supplied. The OOH campaign from Uncommon Creative Studio for British Airways is a Cannes Grand Prix winner

OOH

OOH 2024: Getting agencies and media excited about OOH

18 Jan 2024

Source: © Multichoice DStv, the satellite service of MultiChoice, has experienced its first downturn in its most dynamic market, South Africa

TV

Subscriber downturn leads to questions on MultiChoice's sustained success

18 Jan 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

The future of marketing in the AI era

Marketing

The future of marketing in the AI era

Issued by Wavemaker 9 Jan 2024

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels

TV

#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Leslie Adams says investing in local content makes business sense. Source: Mzansi Magic.

TV

Investing in hot local content makes business sense

Leslie Adams 30 Aug 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Advertising

Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Source © Sports Industry Awards Sport in South Africa remains “serious business says the Nielsen Sports South Africa’s 2022 SA Sports Landscape report

Sponsorship

The serious business of sport in South Africa

1 Jun 2023

Advertising

Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens

Research

Nielsen One Ads launches in US

5 Jan 2023

Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Research

Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Long-term digital marketing - the winning strategy

Marketing

Long-term digital marketing - the winning strategy

Issued by Broad Media 13 Sep 2022

Source: © Jose Francisco Fernandez Saura In 2023 advertising investment will be inhibited by cooling economic conditions and third-party cookie blocking online

Advertising

Third-party cookie blocking to slow global advertising growth

24 Aug 2022

Advertising

Media inflation drives up ad cost

3 Aug 2022

Source © scyther5 BRC has commissioned a new Television-only ES

TV

TV-only Establishment Survey commissioned

23 Jun 2022

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Media

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Monique Claassen, Issued by Kantar 9 Nov 2021

Reimagined advertising strategies for an evolved TV audience

Advertising

Reimagined advertising strategies for an evolved TV audience

21 Sep 2021

The changing value of sponsorship

Sponsorship

The changing value of sponsorship

Jean Willers 31 Aug 2021

The power of 8: DStv Media Sales represents all of the Discovery Network portfolio from 1 September 2021

TV

The power of 8: DStv Media Sales represents all of the Discovery Network portfolio from 1 September 2021

Issued by DStv Media Sales 14 Jul 2021

Research

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Household targeting's role in the cookieless future

Advertising

Household targeting's role in the cookieless future

Issued by VDX.tv 25 Jun 2021

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

Trends

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

Strini Naicker 25 Jan 2021

Photo by from .

TV

Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis 16 Sep 2020

Advertising

How effective is the "Stop Hate for Profit" campaign?

Moti Grauman 30 Jul 2020

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

TV

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

Juanita Pienaar 30 Jul 2020

Request for pitch - Newsclipping service

Media

Request for pitch - Newsclipping service

Issued by The Walt Disney Company Africa 8 Jun 2020

Image credit: SA Rugby.

TV

#RugbyWorldCup2019: The numbers you never knew

Richard Lord 10 Oct 2019

Image credit: Alex Suprun on Unsplash.

Film & Cinematography

This is where your target market is. Where are you?

Travis Bussiahn 9 Oct 2019

Image source: Gallo/Getty.

Streaming

Arabsat to offer streaming service with Tooli

8 Oct 2019

Kathleen Finch who is the chief lifestyle brands officer at Discovery. Image supplied.

TV

Newly launched HGTV's ability to resonate with a global TV audience

Juanita Pienaar 22 Jul 2019