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News

Machine dominates at the 2024 South African Publication Forum Awards

Direct Marketing

Machine dominates at the 2024 South African Publication Forum Awards

Issued by Machine_ 2 days

DM168 circulation surges: Readers drive our success

Online Media

DM168 circulation surges: Readers drive our success

Issued by Daily Maverick 2 days

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 2 days

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 3 days

The Simba Dragon Ball Z in the early 2000s gave Millennials a childhood they will never forget (Image supplied)

Youth Marketing

Exclusive: Is the teen culture dead? How to find and revive the teen market

Keorapetse Mokoena 3 days

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Advertising

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Issued by DMASA 21 Nov 2024

Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growth

IMC Conference

Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growth

Issued by IMC Conference 20 Nov 2024

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Branding

Getting to the purpose of brand purpose

Nolwazi Radebe, Issued by Silverbullet 19 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 19 Nov 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

#OrchidsandOnions

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

Brendan Seery 18 Nov 2024

South African Global Marketer Rush Bhana.

Podcasts

The decline of traditional media: How podcasts helped Trump secure victory

Rush Bhana 18 Nov 2024

Advertising

When ads shock: subtle ways that disgust can shape our buying habits

L.J. Shrum and Elena Fumagalli 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024

Source: © 123rf Financial Narrative has launched the Financial Narrative Independent Agency Network, a new global network of independent marketing and communications consultancies

PR & Communications

Financial Narrative launches specialist financial services communications consultancy

12 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Source: Supplied.

Banking

Cashing in: Study shows banks investing big in GenAI, and it’s paying off

11 Nov 2024

Advertising

Why South African advertising needs to rediscover its storytelling roots

Stefanie Davis 7 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Social Media

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Issued by Dentsu 29 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Loeries Creative Week

Ogilvy brings 19 Loeries home with its clients at the 2024 awards

Issued by Ogilvy South Africa 23 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

New research shows SMS is not long for this world

Mobile & Apps

New research shows SMS is not long for this world

Lindsey Schutters 15 Oct 2024

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Social Media

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Issued by Ornico 15 Oct 2024

Loeries night one

Loeries Creative Week

Loeries night one

Issued by Loeries 14 Oct 2024

The heART and science of effective advertising

Loeries Creative Week

The heART and science of effective advertising

Saiesh Ajudhiya and Michele Vrdoljak, Issued by Kantar 14 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

(Image supplied)

Digital

IAB South Africa collaborates with ARB to launch the first Content Creator Charter

11 Oct 2024